Using Data Analytics to Optimize Retail Performance

April 9, 2019

How retailers can use descriptive, predictive, prescriptive and cognitive analytics to create better retail forecasts based on consumer and user behavior. The following are tests conducted in the Retail industry by Massachusetts Institute of Technology (MIT) and the Oracle Retail Science team.

Spotlight

BKV

At BKV, we're passionate about direct marketing. We've been delivering integrated marketing solutions since 1981, so we really know what we’re doing. With a staff of over 100 direct marketers in Atlanta, we work alongside clients whose names show up on Fortune 500 lists and among the top nonprofit organizations in the world. Our experts address the entire marketing picture using a combination of traditional and digital media—all to ensure we’re measurably growing clients’ brands and sales.

Other Infographics
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Customer Checkout Process Infographic

Infographic | December 6, 2019

Streamlined user experience is a critical element to any successful online retail website. When shopping online, consumers are looking to find the products they are looking for as easily as possible, and seek ways to reduce time and effort spent in the buying process. An efficient checkout process is one way to enhance the user experience and increase customer satisfaction. Learn about the steps of the customer checkout process and ways to automate the shipping process in our infographic below!

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The power and the money

Infographic | January 8, 2020

Modern retail is being influenced as much by younger, tech-savvy ‘millennials’, who increasingly shop online and on their mobiles, as by older baby-boomers (over 60s) who wield greater spending power and still prefer to shop in stores. Both groups are equally important to retailers in a world where consumers increasingly shop on their own terms. Oracle Retail's 2016 consumer research study 'The Power And The Money' took a closer look a how these different age groups are approaching shopping in the digital age.

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Polybags in the fashion industry: evaluating the options

Infographic | December 16, 2019

Facts on E-Commerce Growth. More than 80 percent of the online population has used the Internet to purchase goods and services. 50 percent of the population online has shopped at Internet retailers more than one time.

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Returns Totaled $369 Billion In 2018, But Many Can Be Prevented

Infographic | December 5, 2019

Returns hit the bottom line in multiple ways: the value of returned merchandise was $369 billion in 2018, and it takes, on average, more than seven people to handle processing a return. Additionally, 80% of first-time customers who return their order will never buy from that retailer again.

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Innovations in Offline Retail

Infographic | December 30, 2019

There is no escaping the fact that offline retail has changed over the last number of years. The predominant reason for this is advancement in technology but specifically with the emergence of the Internet and associated devices which allow consumers to literally shop from the comfort of their couch.

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Brexit stockpiling UK Grocery assortment ahead

Infographic | December 26, 2019

We dive into the category expansions the UK's top grocery retailers are responding with. Find out where and by how much are your FMCG competitors maneuvering their online assortments leading up to Brexit in this infographic.All data insights are powered by Intelligence Node's flagship competitive benchmarking solution powered by Deep learning AI and fed by the world’s largest retail database. To get access to the full Brexit report on FMCG, OTC medication, and three more categories, get in touch.

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Spotlight

BKV

At BKV, we're passionate about direct marketing. We've been delivering integrated marketing solutions since 1981, so we really know what we’re doing. With a staff of over 100 direct marketers in Atlanta, we work alongside clients whose names show up on Fortune 500 lists and among the top nonprofit organizations in the world. Our experts address the entire marketing picture using a combination of traditional and digital media—all to ensure we’re measurably growing clients’ brands and sales.

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