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Privacy vs Customer Experience in Retail

March 14, 2018

Internet connected devices have seen huge uptake across generations, but Millennials have embraced them like few others. Customer privacy concerns are set to increase as society becomes more digitally connected, and retailers must take proactive measures now to protect their best interests. The findings of this study offer valuable insight into Millennials payment preferences, attitudes towards information sharing and levels of trust when transacting online.

Spotlight

Backcountry.com

Backcountry.com began in 1996 with two guys, a stack of avalanche beacons, and a garage in Park City, Utah. Our roots were humble, and we've grown since then, but our vision is still clear: to provide the best outdoor gear—and to be the best at doing it.

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