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How shoppers are driving the future of retail mobility

Shoppers who have mobile devices and are using them to manage their lives. With the amount of screen time shoppers spend on their mobile devices, retailers must shift to a “mobile first” mentality. Why? There’s a time and a place for a mobile app, such as when there is a reason for the shopper to come back often. There is also a time for a mobile website, such as when a shopper wants quick and easy information. Retailers need to optimize experiences across both.

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