80% Of Shoppers Changed Buying Behavior Because Of Coupons

March 4, 2019

Coupons remain a powerful shaper of shopper journeys: because of available coupons, 80% of consumers altered their purchase behavior in one or more ways: But like the rest of retail, couponing has moved toward digital, such as "load-to-card" coupon offers. Redemption for load-to-card coupons is more than 7X higher than for coupons provided in traditional paper freestanding inserts (FSIs)   15% vs. 2%  despite much lower distribution rates: 32% for load-to-card vs. 90% for FSIs.

Spotlight

HEB

H-E-B is headquartered in San Antonio, Texas with approximately $21 billion in revenue and 86,000 Partners. Founded in 1905, H-E-B operates more than 358 stores in a number of formats, including superstores, supermarkets and gourmet markets. H-E-B is the #1 food retailer in the Austin, San Antonio, Corpus Christi and Rio Grande Valley markets. Our company is the largest private company in Texas and one of the 15 largest privately held companies in the U.S.

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Spotlight

HEB

H-E-B is headquartered in San Antonio, Texas with approximately $21 billion in revenue and 86,000 Partners. Founded in 1905, H-E-B operates more than 358 stores in a number of formats, including superstores, supermarkets and gourmet markets. H-E-B is the #1 food retailer in the Austin, San Antonio, Corpus Christi and Rio Grande Valley markets. Our company is the largest private company in Texas and one of the 15 largest privately held companies in the U.S.

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