On February 7, 2023, Toast, the all-in-one digital platform designed for restaurants, announced the integration with Order with Google, which enables restaurants utilizing Toast Online Ordering to open up a new channel for more orders. Toast Point of Sale (POS) is fully integrated with Order with Google and provides a smooth experience for both restaurant owners and guests.
As per Toast's Voice of the Restaurant Industry survey, one of the top ten areas of focus for restaurants in 2023 will be off-premise dining. According to the research, restaurants, on average, manage seven service models, including off-premise businesses such as takeout and delivery.
With millions of restaurant customers searching for restaurants online, the new collaboration with Order with Google will allow Toast restaurants to activate a crucial new channel and boost awareness by leveraging Google Search and Maps as an efficient ordering channel and marketing engine. Order with Google allows restaurant guests to search for the food they want quickly, connect with nearby restaurants, and pay ahead or on arrival.
Toast's Order with Google Integration will also enable restaurants to do the following:
Unlock additional ordering channels to take control of takeout and delivery: Toast restaurants may now sell to customers via the Toast Takeout App, Toast Online Ordering, and Order with Google. Toast enables restaurants to expand their takeout and delivery services while avoiding third-party commission costs.
Provide a seamless guest experience: A guest, with a single search, can see photographs, read reviews, order, and pay all in one spot. Order with Google addresses the whole spectrum of off-premise requirements, from online ordering for takeout and delivery to managing payment in advance.
Easily manage ordering channels with seamless integrations: Order with Google leverages the same hours, menus, and quotation times as Toast Online Ordering, thereby allowing restaurants to configure their settings in a single location. In addition, their updates are automatically transmitted in real-time to Order with Google. Furthermore, restaurants can easily toggle Order with Google on or off at any moment, giving them complete control over their ordering channels.
Founded in 2011, Toast is a cloud-based, all-in-one digital technology platform designed specifically for the restaurant industry. It enables restaurants of all sizes to establish excellent teams, grow revenue, enhance operations, and delight customers. The company offers a centralized platform of SaaS, goods, and financial technology solutions that provide restaurants with everything they need to run their operations, point of sale, marketing and loyalty, digital ordering and delivery, and staff management.