Taobao tech improves online shopping for visually-impaired

retaildive | January 27, 2019

Alibaba’s Taobao online marketplace in China has adopted new technology to improve the shopping experiences of blind and sight-impaired users, including an artificial intelligence-enabled feature that reads text written on webpage images, according to Alibaba's news site Alizila.The report stated that Taobao, which has about 300,000 daily active users who are blind or have partial vision, has been using Optical Character Recognition (OCR) technology on its shopping pages since late last year.An Alibaba technology specialist told Alizila that the typical product page on Taobao has about 40 images, many with descriptions within them. By last month, OCR was being used to read image-based text on almost 100 million images daily.

Spotlight

John Crombie, Executive Managing Director, Retail Services, Canada, talks about the growing trend of mixed-used developments.

Spotlight

John Crombie, Executive Managing Director, Retail Services, Canada, talks about the growing trend of mixed-used developments.

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