ShelfWise Image Recognition Technology is Acquired by FORM for AI-Powered Retail Execution
FORM, the leading field execution platform for enterprise teams, announced today the acquisition of ShelfWise. This leading image recognition platform uses artificial intelligence to recognize products and prices on retail shelves, providing brands with more accurate store data in near real-time. FORM and ShelfWise will collaborate to create the world's leading integrated task management and image recognition platform, making in-store data collection faster, easier, and more reliable. ShelfWise uses computer vision to track product availability and placement and gives a real-time view of key in-store conditions. As a result, FORM's image recognition capabilities now enable retail audits on more display types than any other technology on the market, including shelves, displays, and cold boxes, as well as drink coolers and menus, to provide consumer goods brands, brokers, distributors, and retailers with full store visibility on product position, price, placement, assortment, and competitor activity.
The acquisition is another step forward in FORM's mission to create an end-to-end platform that makes frontline work easier and more efficient for enterprise teams across Consumer Goods, Beer, Wine, and Spirits, Retail, and Restaurants, and Hospitality.
The ShelfWise platform enables reps to automatically capture images of products on mobile, eliminating the need for manual data collection and preparing lengthy reports on spreadsheets after store visits. ShelfWise's algorithm analyzes data at the brand, SKU, and UPC levels, including facings, out-of-stocks, shelf share, pricing, and placement, before providing correct insights in near real-time. Its capabilities include discrepancy reports, image overwriting, photo stitching, image acceptance, and on-device reporting, allowing it to cut audit times in half and enhance in-store execution across the board.
About FORM
With mobile technology that enhances execution from the frontline, FORM enables the world's 2 billion mobile workers as they transform companies and industries for the better. FORM engages and connects teams in the field—with leaders, missions, and each other to deliver enterprise success. The FORM field execution platform acts as a digital assistant for frontline teams, helping them through their daily tasks, simplifying data collection, and giving leaders real-time intelligence to drive faster actions and better decisions. Fortune 500 companies all around the world have used FORM solutions.
About ShelfWise
ShelfWise brings Artificial Intelligence to the shelf by using state-of-the-art image recognition technology to enhance execution for retailers, distributors, and brokers globally. ShelfWise's mobile platform, powered by machine learning and computer vision, identifies all products and prices in-store before delivering detailed brand, market, and competitive data in near real-time. As a result, ShelfWise enables reps to get more from their visits while also assisting merchandisers in selling smarter and faster on the shelf.