Retail industry ups digital marketing spend by 30% to stay relevant during lockdown

exchange4media | April 08, 2020

There are end-of-season sales and there others like 'black Friday' sales or Independence Day sale, but the new sale in the block is the ‘Lockdown Sale’. The retail industry that has been heavily impacted by the COVID-19 pandemic is holding on to the hope of seeing a boom post the lockdown as they expect shopaholics to go on a buying spree.

Spotlight

Selling and servicing vehicles profitably – and retaining satisfied customers – has become increasingly difficult. Pursuing operating excellence is time consuming. Add into this mix a hundred different regulations with which a dealership must comply and a dealer’s day is never done it seems. These regulations, federal, state and OEM, pepper the auto dealership; they touch almost every aspect of the business. The audit trails a dealer must create to prove compliance will consume reams of paper and dozens of ink and toner cartridges, and require considerable other resources to copy, scan and file paperwork and other records. Manual processing of paperwork wastes time, and more importantly, creates opportunities for errors that can impact the financial health of the dealership and customer satisfaction. Paper records also have enormous appetites for storage. Dealers able to adopt new business processes for handling the paperwork

Spotlight

Selling and servicing vehicles profitably – and retaining satisfied customers – has become increasingly difficult. Pursuing operating excellence is time consuming. Add into this mix a hundred different regulations with which a dealership must comply and a dealer’s day is never done it seems. These regulations, federal, state and OEM, pepper the auto dealership; they touch almost every aspect of the business. The audit trails a dealer must create to prove compliance will consume reams of paper and dozens of ink and toner cartridges, and require considerable other resources to copy, scan and file paperwork and other records. Manual processing of paperwork wastes time, and more importantly, creates opportunities for errors that can impact the financial health of the dealership and customer satisfaction. Paper records also have enormous appetites for storage. Dealers able to adopt new business processes for handling the paperwork

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