Pricey 'American Dream' mall places big bet on retail

trtworld | January 13, 2020

Lindsey Vonn was among the luminaries on hand last month to christen "Big Snow," North America's first indoor ski facility, part of a new $5 billion mega-mall in New Jersey. For about $30, consumers can ski for two hours on a 300-metre hill of man-made snow, the glare of the sun replaced by a metal ceiling in a venue that will be kept below freezing even in the dog days of August. Big Snow is a flagship experience at the partially opened "American Dream," an ambitious, long-in-the-making project about 30 kilometres from Manhattan that aims to reboot the shopping mall concept for the Instagram era. The project, which garnered some $1 billion in state and local incentives, is a bet that modern shoppers will be drawn to Vegas-like attractions, plus elite shopping and dining opportunities, and not fixate on the project's carbon footprint, which is unknowable at this point.

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The Roadmap to Becoming a Digital Retail Business. How to take advantage of the opportunities, differential your business, and become the next disrupler in your industry. Retailers with a defined digital roadmap are best positioned to capitalize on the digital opportunity ahead.

Spotlight

The Roadmap to Becoming a Digital Retail Business. How to take advantage of the opportunities, differential your business, and become the next disrupler in your industry. Retailers with a defined digital roadmap are best positioned to capitalize on the digital opportunity ahead.

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