Upside, a retail technology business, and Payfare Inc., a leading fintech enabling quick payout and digital banking solutions for the gig workforce, announced a partnership to incorporate Upside promotions directly in the DasherDirect application powered by Payfare. Cardholders of DasherDirect in the United States can take advantage of Upside promotions at 50,000 fuel and food retailers nationwide.
Marco Margiotta, CEO and Founding Partner of Payfare, said, "Payfare is committed to finding new ways to help our users thrive financially." He also added, "We are proud to partner with Upside to help DasherDirect cardholder dollars go further on everyday essentials like gas and food. Rewards like this differentiate Payfare from other digital banking providers and help reinforce DasherDirect's position as one of the top ranked finance apps in the US1."
(Source – Cision PR Newswire)
At approved retail locations, DasherDirect cardholders can claim a customized fuel, grocery, or restaurant offer in the rewards section of their DasherDirect app. Incentives include up to 45% cash back on food and up to 25¢/gal cashback on fuel, which is automatically collected at the point of sale when the DasherDirect Visa card powered by Payfare is used to make a transaction.
This partnership will also be advantageous to retailers on the Upside platform. By providing DasherDirect cardholders with unique rewards and experiences, the cardholders will be incentivized to visit partner retailers, purchase more frequently, or add more items to their basket in a manner that benefits the retailer.
Founded in 2015, Payfare is a multinational financial technology company powering instant payment and digital banking solutions for the modern gig workforce. The company also partners with leading platforms and marketplaces, such as Lyft, Uber, and DoorDash, to provide financial health for their workforce.
Upside is a retail technology company with the objective of fostering community growth. The company's technology has helped millions of individuals increase their spending power for necessities, and tens of thousands of brick-and-mortar businesses generate measurable revenue. Every year, billions of dollars in commerce flow via the Upward platform, and this value is returned directly to its retailers, the customers they serve, and critical sustainability programs.