Leading International Off-price Retailer beaconsmind AG Relies on beaconsmind Solution.

Beaconsmind | June 21, 2022

Beaconsmind, a leading location-based marketing and analytics SaaS provider, signs contracts with BFL Group as a new client. The company is known as the world's leading off-price retailer in the fashion, gaming, and household goods industries. Brands for Less, Toys for Less, Homes for Less, and Mumuso are all part of the BFL Group. It is Tchibo's primary partner in the MENA region. Beaconsmind's solutions will be extended to BFL Group's brick-and-mortar stores in the future. This will result in the brand having 80 stores in the UAE, Lebanon, Oman, Qatar, Kuwait, and Malta.

The collaboration with BFL Group led to beaconsmind's partnership with the Seed Group. The Seed Group is a subsidiary of Sheikh Saeed Bin Ahmed Al Maktoum's Private Office, a member of Dubai's ruling family. This collaboration provides access to the royal family's companies and business contacts in the UAE and the MENA region.

By connecting the BFL mobile app with the beaconsmind Suite software, beaconsmind assists BFL Group in connecting its brick-and-mortar retail offers with those in online retail. Through new interaction and communication channels, BFL Group can increase cross-selling and offer customers tailored offers based on their purchase and visit history at the point of sale. Personalization of offers increases customer loyalty and enhances the customer experience. BFL Group also benefits from all location-based data collected from app users, allowing it to respond to customer requests in-store or anticipate market trends and respond with relevant offers.

“The BFL Group is already one of the world's leading off-price retailers and continues to expand. We are very pleased to be able to accompany them and provide dynamic growth impulses with our solutions. "

- Max Weiland, Chief Executive Officer of beaconsmind

“With beaconsmind's solution, we are committed to opening a new marketing channel within our omnichannel mix, to better reach our app users and improve their shopping experience. We believe in a customer`s first strategy and with a local, targeted customer approach we are able to offer even more benefits and shopping excitement to our customers in our stores based on their preferences.”

- Ayman Beydoun, Chief Operating Officer of BFL Group


The world loves to shop. Few activities satisfy our most primitive hunter and gatherer instincts as much as the act of shopping for that perfect purchase. Shopping is part of our everyday habits and a popular pastime that generates trillions of dollars for the global economy annually. The mobile age has irrevocably changed our shopping habits forever. Today, we hunt and gather information in the palm of our hands - searching for information and seeking reviews and approvals before and after we take the product to the checkout counter.


The world loves to shop. Few activities satisfy our most primitive hunter and gatherer instincts as much as the act of shopping for that perfect purchase. Shopping is part of our everyday habits and a popular pastime that generates trillions of dollars for the global economy annually. The mobile age has irrevocably changed our shopping habits forever. Today, we hunt and gather information in the palm of our hands - searching for information and seeking reviews and approvals before and after we take the product to the checkout counter.

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