Google Cloud unveils retail updates, expands Lowe’s and Wayfair partnerships

Google Cloud has announced it is expanding its retail acceleration program (RAP) among other initiatives designed to scale up retailers’ cloud projects. The moves were announced at NRF 2020, the biggest event in the retail space, with Google doubling down on its message to accelerate retailers’ digital growth and customer experience pinned together with its data expertise. Alongside RAP, which is Google’s overarching term for services which help retailers optimise their websites as well as drive greater footfall, other tools were announced in various stages of availability. Google Cloud Search for Retail, in the pilot stage, aims to utilise the company’s AI and machine learning tools to provide higher quality product search results for websites and applications, while Google Cloud 1:1 Engagement for Retail, just launched, is a best practice guide to building out models and products in data analytics platform BigQuery.