POS Retail

GK Announces GK Engage, a Highly Personalized Loyalty Solution for Any Retail Touch Point Including Mobile Devices and Point-of-Sale

GK Announces GK Engage, a Highly Personalized Loyalty Solution

GK today announced its latest solution, GK Engage, a modern, comprehensive and AI-powered loyalty program for every omnichannel retail touch point. This solution empowers retailers to create highly contextualized and personalized outreach including messaging, discounts and rewards that improve customer lifetime value and enrich a retailer’s competitive differentiation. GK Engage was announced at GK’s first-ever Retail Innovation Summit for the Americas, which is taking place Sept. 25-26 in Raleigh, North Carolina. Attendees can view GK Engage, alongside other GK solutions, at the newly unveiled GK Customer Experience Center.

GK is a world leader in point-of-sale (POS) technology and, as a result, its product team has talked with retailers who wanted more out of their loyalty systems. To fill this gap, GK developed GK Engage, a modern take on loyalty. The solution draws inspiration from two successful GK solutions, MCA, GK’s mobile loyalty program, and T+ Loyalty. These predecessor technologies have serviced more than one billion transactions per year for over six million registered users. Now, GK Engage customers will reap these benefits at scale using one comprehensive platform that works across a diverse range of online and in-store retail touch points.

GK Engage provides retailers with real-time, AI-driven, personalized loyalty offers that surprise and delight customers. The complete solution creates loyalty tiers that automatically track all customer interactions and generate relevant campaigns to safeguard long-term retailer relationships and customer lifetime value. GK Engage can be integrated with merchandise master data and customer data to ensure all recommendations, promotions, coupons and more are beneficial to the individual customer, as well as the retailer’s current inventory availability and financial goals.

What’s more, GK Engage is already integrated into GK’s OmniPOS solution across all touch points including traditional POS, self-checkout kiosks, mobile, and frictionless store technology like GK GO.

“GK Engage was created for any retailer, regardless of where they are in their loyalty journey,” said Michael Jaszczyk, chief digital transformation officer, GK and CEO, GK Americas. “The solution is extremely flexible. For some retailers, GK Engage will serve as a complete solution, while others may integrate the solution into a CRM or an existing customer offer system. I look forward to presenting GK Engage alongside our other innovative solutions at the now unveiled GK Customer Experience Center.”

Today and tomorrow, GK customers and partners from across the U.S., Latin America and Canada are gathering at GK’s US headquarters in Raleigh, North Carolina to take part in the 2023 GK Retail Innovation Summit. In addition to hearing from renowned retail experts like Greg Buzek, founder and president, IHL Group, attendees can visit GK’s new Customer Experience Center.

The center showcases GK technology and allows viewers to envision a modern, efficient and exceptional shopper experience across various key touch points including the point-of-sale, the fuel pump and the e-commerce site. At the Customer Experience Center, prospective retail customers can hear from solution experts who will help them to design the best solution deployment for their end-customers. The technology featured in the center includes GK Engage, GK OmniPOS, self check-out, GK Drive, GK GO, GK AIR (artificial intelligence for retail) and fraud prevention solutions from Fujitsu, which invested in GK as a strategic investor earlier this year.

About GK

GK breaks down the barriers to unified commerce with its open CLOUD4RETAIL platform and a broad portfolio based on it, like OmniPOS for point of sale, mobile POS, mobile customer engagement and a full range of store/back-office solutions. The company is a recognized leader in omnichannel retail, offering a single, global software platform for all retail formats and touch points. Ten of the Top 50 retailers worldwide rely on GK, and GK is the fastest growing global POS provider in new installations over the last three years. For more information, visit www.gk-software.com.

Spotlight

Spotlight

Related News

POS Solutions

Finastra's Filogix unveils automated lender note capabilities, powered by Gen AI

Finastra | February 21, 2024

Finastra's Filogix team has unveiled new generative AI (Gen AI) capabilities in its Expert Pro Canadian Mortgage Point of Sale (POS) solution. The function automates the creation of borrower narratives (notes) that aids in lender underwriting – streamlining processes, saving time and minimizing errors for brokers. With just a single click, users can generate a comprehensive summary of the mortgage deal, covering all the relevant criteria. The content can be reviewed, edited and then sent for underwriting much faster, as compared to the traditional manual process. Content can be auto-composed in English or French, and brokers can choose the format and which elements of the mortgage application to include for a more tailored and personalized experience. Jonathan Wootten, Head of Filogix at Finastra said, "We're very proud of this significant milestone. As a leader in financial technology solutions, we are committed to harnessing the power of Gen AI to enhance our own business processes, as well as to bringing exciting innovations to our customers. In our recent annual survey, 83% of financial services professionals said that their institution is interested in Gen AI. This mirrors the enthusiasm we see in the marketplace for the new functionality in our Expert Pro solution for brokers. We look forward to continuing to bring our customers opportunities to tap into the innovative and transformative technology that is Gen AI." The Auto-Compose functionality has a secure private model at the core, which stands out from other systems built around public models. Filogix Expert Pro allows mortgage professionals to centralize their business through workflow optimization, resulting in improved consumer experience, more time to manage new opportunities, and funding deals faster. Click here for more information. About Filogix Filogix has served as the hub of the Canadian mortgage industry for almost two decades, offering secure, reliable connectivity to brokers and lenders. It provides trusted mortgage lending products, that enable the effective management of the sales process from origination through underwriting. As the mortgage landscape continues to change, Filogix is prioritizing advances to support the industry into the future. It is investing in a more open infrastructure and building connectivity to create a complete mortgage marketplace, helping mortgage professionals do business with more choice, speed and reliability than ever before. About Finastra Finastra is a global provider of financial software applications and marketplaces, and launched the leading open platform for innovation, FusionFabric.cloud, in 2017. It serves institutions of all sizes, providing award-winning software solutions and services across Lending, Payments, Treasury & Capital Markets and Universal Banking (Retail, Digital and Commercial Banking) for banks to support direct banking relationships and grow through indirect channels, such as embedded finance and Banking as a Service. Its pioneering approach and commitment to open finance and collaboration is why it is trusted by over 8,000 institutions, including 45 of the world's top 50 banks.

Read More

POS Retail

Seagate Launches New E-commerce Website in the United States

Seagate Technology | February 26, 2024

Seagate Technology plc the leading innovator of mass-capacity storage solutions, announced the launch of its new e-commerce website in the United States. Seagate’s industry-leading storage products can now be purchased directly from www.seagate.com with access to exclusive promotions, support, live chat customer support, and peace of mind with genuine Seagate products. "We are excited to launch our new e-commerce website in the U.S., which will provide consumers with a seamless and personalized shopping experience," said Lance Ohara, vice president of marketing at Seagate. "The website will strengthen our relationship with our end users and enable us to deliver more value to them. At Seagate, we continue to innovate and bring new products to market, and our new e-commerce website will be where end users can find it first." To celebrate the launch, customers who register for Seagate’s e-commerce site will have first access to special pricing, free shipping offers, and other promotions. At launch, Seagate is offering an exclusive discount on its most popular gaming storage drives including the Xbox Storage Expansion Card for Xbox Series X|S 1TB at $129.99 (regularly $219.99), and Game Drive PS5™ NVMe SSD for $89.99 (regularly $124.99). The company plans to expand its e-commerce site to other regions later this year. About Seagate Technology Seagate Technology is the leading innovator of sustainable mass-capacity data storage solutions. We create breakthrough technology so you can confidently store your data and easily unlock its value. Founded over 45 years ago, Seagate has shipped over four billion terabytes of data capacity and offers a full portfolio of storage devices, systems, and services from edge to cloud.

Read More

POS Solutions

Zip and Google Pay Team Up, Providing Customers and Merchants with Flexible Payment Options at Checkout

Zip | December 15, 2023

Zip Co. announced a collaboration with Google Pay that will enable merchants in the U.S. who accept Google Pay online to integrate the innovative Zip Pay-In-4* service, issued by WebBank. This integration, scheduled for a pilot launch in January 2024, comes as Buy Now, Pay Later (BNPL) adoption is on the rise, offering consumers enhanced flexibility in their payment choices at checkout. Zip products stand out as modern and convenient payment solutions, proven to boost checkout conversion rates and increase average cart sizes for merchants. This new feature, coming soon to select merchant Android apps that offer Google Pay for checkout or when shopping on select merchant sites from an Android device, will be available to merchants at no additional integration. Recent research by Zip has highlighted the growing relevance of BNPL services in consumer spending. Approximately 41% of Americans¹ report that BNPL options have enabled them to manage holiday expenses more effectively. Additionally, 47% of BNPL users¹ find this payment method particularly appealing due to its purchase-splitting feature. “Consumers are increasingly seeking flexibility at checkout, while merchants are looking for innovative ways to boost sales and enhance customer loyalty,” said Zip Co-founder and U.S. CEO Larry Diamond. “With Zip available in the Google Pay checkout experience, we are bridging a gap and providing a flexible credit product for the many consumers overlooked by traditional credit products. By offering Zip payment solutions through Google Pay, we're empowering consumers with more choices while providing merchants with a powerful tool to increase conversion rates and build lasting customer relationships. It's a win-win scenario where convenience meets commerce, fostering a more dynamic and responsive shopping experience.” This collaboration meets the evolving needs of consumers and merchants alike. As flexible payment options continue to gain traction, BNPL has emerged as a crucial financial management tool for consumers, but also a proven way for merchants to increase order value, attract new customers, and foster customer loyalty. “We are always looking for ways to give people a more helpful checkout experience when shopping on Google,” said Drew Olson, Senior Director, Google Pay. “By teaming up with BNPL providers like Zip, we are able to give Google Pay users another payment option when checking out, while providing merchants with another tool to drive their growth.” During the pilot phase, when shoppers tap the Google Pay online checkout button on select merchant's Android apps, the customer will see a promotional banner within Google's home screen letting them know that the Zip BNPL option is available. If the user taps on this banner or selects to change their form of payment, they’ll see a list of BNPL providers along with more details on their product offering. If the user chooses Zip, they can learn more about the terms and conditions and then go through a few steps to complete the purchase. Once approved, customers can conveniently spread out their payments for purchases over $35. Zip was established to disrupt the traditional credit card industry by offering consumers innovative, accessible, and flexible alternatives designed to foster financial freedom. As a trailblazer in the BNPL space, Zip has consistently been at the forefront of several industry-first market innovations, including the introduction of the Zip 'Pay Anywhere' functionality and the rollout of the inaugural BNPL physical card, designed for offline purchases in physical retail locations. About Zip ASX-listed Zip Co Limited is a digital financial services company offering innovative, people-centered products that bring customers and merchants together. Operating in two core markets - Australia and New Zealand (ANZ) and the Americas, Zip offers point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants. Founded in Australia in 2013, Zip provides fair, flexible and transparent payment options, helping customers to take control of their financial future and helping merchants to grow their businesses. Zip is also a licensed and regulated credit provider and is committed to responsible lending.

Read More