DECK 7 OPTIMIZES ITS STRATEGIC MARKETING FOR 2020 USING A REVISED ABM STRATEGY

DECK 7 | February 04, 2020

Being one of the best lead-gen service providers in San Diego, California, DECK 7 is more data-focused than ever. The brand has optimized its strategic marketing approach by scaling ABM in a number of effective ways. By combining its time-tested ABM framework with a strong data-driven approach, DECK 7 is empowering numerous brands in maximizing growth and driving actionable results.
DECK 7’s ABM prowess is defined by its skilled team members and their advanced approach to B2B marketing. The DECK 7 team has created a simple, yet effective framework for executing ABM at scale; it consists of a comprehensive and strategic approach in order to identify, target, engage, activate, and measure success in real-time.
DECK 7’s account-based marketing operations are now made even stronger with a personalized content strategy to target multiple decision-makers within the same organization. An excellent collaboration between the sales and marketing teams has made the proce...

Spotlight

The listing of Alibaba on the New York Stock Exchange at the valuation of $231 billion has brought global focus on the e-commerce market. The e-commerce industry continues to evolve and experience high growth in both developed and developing markets. With the emergence of non-banking players in the payments industry and innovative vertical specific startups, the Indian e-commerce market is expanding at a rapid pace. The digital commerce market in India has grown steadily from $4.4 billion in 2010 to $13.6 billion in 2014 while the global market is forecasted to reach $1.5 trillion in 2014. Increasing mobile and internet penetration, m-commerce sales, advanced shipping and payment options, exciting discounts, and the push into new international markets by e-businesses are the major drivers of this unprecedented growth.

Spotlight

The listing of Alibaba on the New York Stock Exchange at the valuation of $231 billion has brought global focus on the e-commerce market. The e-commerce industry continues to evolve and experience high growth in both developed and developing markets. With the emergence of non-banking players in the payments industry and innovative vertical specific startups, the Indian e-commerce market is expanding at a rapid pace. The digital commerce market in India has grown steadily from $4.4 billion in 2010 to $13.6 billion in 2014 while the global market is forecasted to reach $1.5 trillion in 2014. Increasing mobile and internet penetration, m-commerce sales, advanced shipping and payment options, exciting discounts, and the push into new international markets by e-businesses are the major drivers of this unprecedented growth.

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POS RETAIL

ShopHero Expands Its Industry Innovation Leadership with Release of ShopHero Retail Success Platform

ShopHero | September 17, 2021

ShopHero, a market-leading grocery-focused technology company, today announced the release of the company’s best-in-class Retail Success Platform. The company will unveil the platform at the National Grocers Association (NGA) annual conference, which will be held September 19-21, 2021 in Las Vegas. In addition, at the NGA Executive Conference prior to the show, ShopHero founder and CEO Matt Garner will join with George Eversman, EVP of Business Development and Retail at DOT Foods, Inc., to present the topic, “E-COMMERCE AFTER COVID: WHERE IS ONLINE GROCERY GOING NEXT?” The ShopHero Retail Success Platform is an easy-to-use, turnkey solution that provides everything an independent local grocer needs to drive success with shoppers. “The Retail Success Platform provides the vital foundation independent grocers need to modernize their brand,” said Matt Garner, Founder and CEO of ShopHero. “More importantly, it positions them to take full advantage of additional innovations on the near horizon, such as endless aisle and personalization technologies, that will be game changers for independent grocers.” The ShopHero Retail Success Platform includes three key components: eCommerce, Shopper Engagement, and Point-of-Sale (POS). Today, the company is unveiling two new additions: the Prism online marketing toolkit within Shopper Engagement, and ShopHero Point-of-Sale. Prism is an intuitive, end-to-end toolkit that automates online marketing and promotions. Prism drives customer engagement by executing automated email, social media, and SMS campaigns to the retailer’s customers, using the store’s own branding and URL. The new ShopHero Point-of-Sale is a proven turn-key terminal system that integrates the latest payment, customer loyalty/rewards, inventory and security options into a single, simplified package for optimum data utilization. In addition, the ShopHero Retail Success Platform now incorporates SNAP technology, which enables online shoppers utilizing electronic food stamps to pay electronically. ShopHero ’s comprehensive new platform extends the company’s proven track record of market-leading branded ecommerce solutions that empower neighborhood grocery retailers across the U.S. and Canada to stay competitive and profitable. “At ShopHero, we have worked hard to serve neighborhood retailers by extending their brand and service with customer-centric ecommerce solutions,” said Kyle Spencer, COO of ShopHero. “The Retail Success Platform is the next step in helping ensure our retailers are well positioned to compete at the highest levels, now, and in the future of grocery retail.” About ShopHero ShopHero is a pioneering leader in ecommerce and fulfillment solutions for the grocery industry. Our intuitive, next-generation Retail Success Platform provides everything grocers need for personalized grocery retail success: robust eCommerce, insightful Shopper Engagement and comprehensive Point-of-Sale. With our logistics technology, independent grocers can cost-effectively provision home delivery services without a substantial investment in either technology or delivery infrastructure. ShopHero is a subsidiary of Dot Foods, Inc. About Dot Foods Dot Foods, Inc. carries 133,000 products from 1,000 food industry manufacturers making it the largest food industry redistributor in North America. Through Dot Transportation, Inc., an affiliate of Dot Foods, the company distributes foodservice, convenience, retail and vending products to distributors in all 50 states and more than 55 countries. Dot Foods operates 12 U.S. distribution centers and two distribution centers in Canada.

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CLOUD BASED POS

Givex Offers Promotion on Merchant of Record Service to Help Businesses Alleviate Fraud Risk

Givex | December 07, 2020

The COVID-19 pandemic has created numerous challenges in 2020, with retailers and restaurants scrambling to implement new processes and systems to make customers feel safe. This holiday season, e-gift card sales are expected to radically increase, which presents yet another challenge for businesses: misrepresentation hazard. Givex, the cloud-based, end-to-end customer engagement arrangement, is running an advancement on its Merchant of Record service in December to help businesses alleviate extortion hazard during the holiday shopping season. “Businesses are scrambling to capture their share of holiday shopping dollars and make up for lost revenue due to the pandemic. One avenue for driving revenue is through e-gift card sales, which creates a heightened need for tighter fraud monitoring,” said Mo Chaar, Chief Commercial Officer for Givex. “Many retailers don’t have the internal IT support to continuously fight fraudsters from purchasing gift cards with stolen credit cards. With Merchant of Record, Givex takes on the fraud indemnification and chargeback risk, giving our clients peace of mind during the busy holiday shopping season.” The Givex Customer WebSuite delivers gift card, loyalty and online ordering capability in a single mobile application and provides a unified experience across desktop and mobile. It integrates with Givex POS, streamlining the online ordering process and creating a simple, contactless payment experience. Merchant of Record can be added on to protect businesses from extortion, increasing operational efficiency and reducing stress for business owners, and doesn't require a separate misrepresentation checking organization. “Merchant of Record offers a nearly 98% approval rating, which is what most businesses are looking for,” said Chaar. “We protect businesses from fraud, but don’t prevent legitimate customers from making purchases. Givex does the heavy lifting so our clients can focus their efforts on driving holiday shopping revenue.” For businesses searching for predictable expenses and more security this holiday season, Givex is offering free setup for its Online Ordering module, packaged with Merchant of Record. For more data about Merchant of Record or other Givex services. ABOUT GIVEX®: Givex is a global cloud-based operations management solution designed to streamline business efficiencies and generate valuable and actionable customer data. Since its founding in 1999, Givex has provided operational intelligence across a wide variety of industries, from restaurant and retail to hospitality and the service sector, offering a fully integrated suite of customizable products, including gift cards, loyalty, point-of-sale (POS) and Analytics. Givex's Uptix™ ticketing solution transforms traditional sports or event tickets into a mobile interactive platform, providing event managers with new insights into their customer base and the ability to elevate the fan experience. With more than 16 billion transactions conducted across more than 55 countries, Givex is at the forefront of how brands will compete for customers now and in the future.

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POS HARDWARE

DNA Payments Launches First Verifone Android Trinity Series POS Terminal in the UK, Championing Innovation and Reliability

DNA Payments | February 10, 2022

DNA Payments, a leading independent vertically integrated payments provider, and Verifone, a global FinTech leader and payment solution provider to the world’s best-known retail brands, are proud to announce an essential partnership championing innovation and reliability within the payments sector. DNA Payments has partnered with Verifone to take its Android Trinity range to market. With an outstanding track record in Android terminal software development, omnichannel payments innovation, and reliability, DNA Payments paves the way for commerce innovation in the UK with the new terminal launch. The T650P, part of Verifone’s Android Trinity series, is a modern, best-in-class, single-screen, portable commerce solution, which offers merchants the power to do more with increased security by design, portability, reliability, and flexibility. Companies working with DNA Payments can now capitalise on modern state-of-the-art terminals and leverage an entire host of features and solutions designed for revenue growth and enriched customer experiences and engagement. The Verifone Trinity (T650P) portable Android-based POS terminal is a lightweight powerhouse that can easily accept payments anywhere and of any type, including mobile wallets and next generation payment methods. Its key features include: Stunning 5.5" capacitive touchscreen Full-motion video support with high-quality audio 5MP camera ideal for scanning and accepting advanced payment methods Lightweight at only 363 grams Slim ergonomic design Proprietary solutions for the visually impaired "We're delighted to have one of the most prominent global players in the payments space as a partner and to launch their flagship device in one of the most competitive and demanding markets. The new partnership is excellent news for both of our companies. It'll bring an opportunity to provide modern and innovative solutions to our merchants in the UK and other markets. As one of the largest independent Android terminal software developers in Europe, partnering with Verifone is a fantastic opportunity to collaborate and pioneer products together." -Arif Babayev, Co-Founder of DNA Payments "As DNA Payments Group grows, so does our drive to increase our technological offering to our merchant base, improving reliability and championing technological innovation. We're constantly adapting to the marketplace and its demands, where customers always seek best in class experiences and frictionless payments functionality. This new partnership will not only be beneficial to customers using the new terminals, offering them more features, functionality, and security, but it'll also assist our merchants in increasing their profits and omnichannel payments offering." -Nurlan Zhagiparov, Co-Founder of DNA Payments In 2022, DNA Payments will continue to strive on bringing new, innovative products and technology to its ever-increasing customer base, cementing itself as a market-leading provider within the payments sector during this period of growth. About Verifone Verifone is a FinTech leader providing valuable end-to-end payment and commerce solutions to the world’s best-known retail brands, major financial institutions, and directly to more than 600,000 merchants alike. The company’s global services platform is built on a four-decade history of innovation and uncompromised security and handles 10.4B+ online and in-store transactions annually, totalling more than $440B. Trusted and recognized by consumers for its growing footprint of 35 million devices in more than 150 countries, businesses choose Verifone for its global scale, local capabilities, omnichannel prowess and solution flexibility. About DNA Payments DNA Payments Limited, founded by Arif Babayev and Nurlan Zhagiparov, is one of the largest independent, fully vertically integrated omnichannel payments companies in the UK and EU. Among other companies, it includes an in-house Gateway, which services large corporates and medium-sized businesses and a number of ISOs, providing services to SME customers. It’s also one of the largest PaaS and SaaS services providers to multinational Acquirers and Banks. DNA Payments currently processes over £900m a month and has over 90k terminals servicing over 60k customers across UK and EU.

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