Bold commerce, the leading ecommerce technology company powering checkout and subscription experiences for leading retailers and DTC brands, has announced a new integration with the financial technology comapny PayPal.
PayPal is working with Bold Commerce to integrate payments and commerce as it enters headless commerce. This integration will allow retailers and brands to leverage Bold Commerce's headless checkout suite and the PayPal Commerce Platform to develop sales channels beyond their traditional website and accept all payment methods, including Venmo, PayPal, PayPal Pay Later, and credit cards.
With over half of the shoppers (53%) leaving checkout before finishing their purchase, retailers have long recognized the need for improved checkout. Still they have previously disregarded it as too expensive and difficult to change. However, to increase conversion and business growth, retailers must offer customized checkout experiences based on shoppers' profiles and buying behavior (e.g., device, touchpoint, location). This necessitates extending the checkout experience outside typical ecommerce channels in order to meet customers where they are, with the flexibility to offer payment choices that match their preferences.
The partnership between PayPal and Bold Commerce enables retailers to accomplish this by combining payments and checkout into a single, pre-integrated solution. Now, retailers can place checkout options wherever consumers interact, such as on blogs, social media, and with QR codes on packaging. In addition, retailers can use a single payment service to manage and accept a wide variety of payment methods, including Venmo, PayPal, the PayPal Pay Later solution, debit and credit cards, and other local payment methods.
By combining Bold Checkout with PayPal's more than 430 million active accounts, the partnership paves the way for the largest global cross-merchant network impact in ecommerce.By using both PayPal and Bold Commerce, retailers may enhance their revenue through a higher checkout conversion rate and new shoppable touchpoints. Additionally, through Bold's checkout experience suite, retailers can leverage a headless, all-in-one payment and checkout solution to increase sales without incurring the cost and downtime time involved to re-platform.
About Bold Commerce
Founded in 2012, Bold is an app developer that strives to increase platform capabilities with technology to help brands grow while still providing excellent service. Its Checkout Experience Suite is the only customizable, high-converting, headless checkout with built-in subscription and pricing capabilities, enabling a checkout without limits. Leading omnichannel retailers, such as Harry Rosen, Vera Bradley, and Staples Canada, as well as burgeoning DTC brands, such as Pepsi and Mars, rely on Bold to enhance checkout conversion and deliver anywhere commerce.