POS Solutions

Bluefin Implements Network Tokenization Using Visa Technology

Bluefin Implements Network Tokenization Using Visa

Bluefin, a leader in integrated payments, recently announced its partnership with Visa for network tokenization. Bluefin will directly integrate with Visa through this partnership to provide network tokens spanning card brands.

Bluefin will provide network tokenization options through ShieldConex, a vaultless tokenization solution that secures payment and ACH account data, protected health information (PHI), and personally identifiable information (PII) input via an iFrame or API. In addition, PayConex, Bluefin's payment gateway, will have the ability to handle network tokens.

Chief Information Officer at Bluefin, Tim Barnett, said, "The acceleration of digital commerce and card-not-present (CNP) transactions has underscored requirements for secure payment processing and data input." He also said, "We are excited to provide our partners and merchants with greater flexibility around how they tokenize cardholder data through the addition of this network tokenization option."

(Source – Businesswire)

Global Head of Platform Products at Visa, Inc., Ansar Ansari, stated, "Tokenization is an imperative aspect of a safe and secure digital economy." He added, "Bluefin's collaboration with Visa helps not only secure payments, but also improves customer experience."

(Source – Businesswire)

Network tokenization varies from traditional payment card tokenization, in which a merchant's acquirer or payment processor issues tokens for credit and debit card data. Instead, card brands issue a token and a unique transaction cryptogram, allowing network tokens to be interoperable across payment processors, acquirers, and payment gateways.

About Bluefin

Bluefin develops and maintains programs enabling facility owners and operators to manage their roofs, pavement, walls, and energy use better, allowing them to spend less and enhance the performance of these assets. As the largest provider of technology-enabled facility asset management consultancy in North America, it empowers its clients to readily access and utilize their facility data to make informed decisions. Its balanced approach to facility asset management considers operational spending and capital renewal. This method yields accurate projections of future expenditures and substantial cost reductions.

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