On January 30, 2023, Balance, a company that provides digital and self-service B2B payments to BigCommerce businesses, has been named a BigCommerce Certified Technology Partner. Balance can be integrated by BigCommerce customers through the BigCommerce App Market.
53% of B2B consumers cited sluggish or long approval times for payment conditions as the primary reason for switching to another ecommerce site, while 73% of B2B customers would cancel their transaction if they encountered friction at the checkout. With conversion and customer loyalty at stake, payments must be an afterthought.
Moreover, according to Balance's internal statistics, offering other payment choices and net periods may more than quadruple average order sizes. Balance consumers have also been able to reduce overhead expenses by 85 percent and obtain complete payment in a matter of seconds, as opposed to weeks.
For clients using our integrations, the typical installation time has been between two and three hours, allowing them to provide a fast and efficient method for qualifying new customers for net 15, 30, 45, or 60 purchases straight on their website. In addition, with branded invoicing and checkout, merchants have the potential to create a smooth, trustworthy, and non-disruptive consumer experience.
Balance is the first B2B firm to provide a self-service digital checkout experience. Using payment and risk-assessment technologies, any B2B firm that sells items online can now give their customers various payment options (ACH, card, and wire). In addition to flexible payment periods, as well as being paid quickly and simply all in one location. Balance is developing the payment infrastructure to facilitate worldwide online B2B commerce. Balance's first dedicated 1-click checkout for B2B businesses and marketplaces enables sellers to provide customers with flexible payment and condition options wrapped in an outstanding, fast, and simple checkout experience.
BigCommerce is a leading open SaaS ecommerce platform that enables merchants of all sizes to establish, innovate, and grow their online companies. It offers merchants enterprise-level features, flexibility, and performance that are simple and easy to use. BigCommerce is used by tens of thousands of B2C and B2B firms across 150 countries and multiple sectors, including Ben & Jerry's, Molton Brown, S.C. Johnson, Skullcandy, Solo Stove, Ted Baker, and Vodafone. BigCommerce has offices in London, Kyiv, San Francisco, and Sydney, in addition to its headquarters in Austin.