POS Retail

Assembly Acquires PipeCandy, a Leading eCommerce Market Data and Intelligence Provider

eCommerce Market
Assembly announced the acquisition of PipeCandy. Assembly is an eCommerce software platform with a global footprint that powers market-leading products such as Helium 10, Pacvue, and Refersion. PipeCandy is the global leader in vertical DaaS and market intelligence, tracking information on 5.4 million online businesses.

"With PipeCandy, we now unlock a 360-degree view of eCcommerce performance of brands. As a result, PipeCandy has the best data set on DTC eCommerce in the industry and Assembly is now poised to be the authority of omni-channel eCommerce market intelligence."

Ben Collier, Head of Product at Assembly

PipeCandy analyzes the worldwide direct-to-consumer market's complex data sets and provides actionable insights to marketers, investors, analysts, and sales teams at top logistics, technology, and financial organizations.

Ashwin Ramasamy, the co-founder of PipeCandy, said, "We quintupled our coverage through 2021 and our customers include some of the most prominent companies and brands in the lending, financial services, SaaS, and logistics industries. Being a product in the Assembly platform will allow us to solidify our position as the largest, cleanest and most accurate dataset on eCommerce and DTC companies, and scale our product and business insight offerings for brands and eCommerce operators."

Along with the purchase, PipeCandy recently opened a first-of-its-kind Data Center of Excellence, where product managers, data scientists, data UI designers, and application developers collaborate to swiftly develop omnichannel insight solutions.



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