Omnichannel

supplychaindive | November 28, 2018

Multimillion dollar supply chain investments to create an integrated omnichannel experience for consumers paid off during the Thanksgiving shopping rush, according to new data from the National Retail Federation (NRF). The number of shoppers making purchases both in person and online reached 89.7 million, up nearly 40% from last year. Consumers shopping through multiple channels spent an average of $93 more than single-channel shoppers. Customers continue to use online stores to research in-stor...

retaildive | May 14, 2019

No one likes to be sold to. With the rise of ad blockers and privacy concerns among consumers, the message couldn’t be more clear to marketers.Today, it’s time to focus on making marketing messages more relevant to customers. When a message is relevant, it doesn’t feel promotional. It just feels helpful.This is where omnichannel marketing comes in. Omnichannel marketing allows you to create more personalized and relevant messages that your customer receives at the perfect time ...

retaildive | March 28, 2019

It’s complicated. Retailers today are deploying omnichannel capabilities including ship-from-store (SFS), buy online/pickup in-store (BOPIS), save-the-sale, buy online/return in-store (BORIS) and other services that eliminate the traditional wall between online and brick-and-mortar operations. Yet, they struggle to profitably combine their traditional model of transporting bulk shipments from distribution centers (DCs) to stores—which isn't going away—and the much less effi...

inc42 | July 29, 2019

Flipkart is quickly expanding into the furniture retail category and after revamping the furniture vertical for the web and app, it’s now focussing on the offline furniture shopping experience. The ecommerce company will set up a FurniSure Experience Centre in Bengaluru, which would provide shoppers with the ‘touch and feel’ furniture shopping experience in a large 1,800 sq ft space. Unlike many other online shopping categories, customers, especially new ones, are more likely t...