Bonobos

Bonobos is a clothing brand focused on delivering great fit, excellent customer experience, and a fun approach to menswear. Launched online in 2007 with its signature line of better-fitting men's pants, Bonobos is now the largest apparel brand ever built on the web in the United States. In 2011 Bonobos extended offline, launching Bonobos Guideshop locations, e-commerce stores that deliver personalized, one-to-one service to those wanting to experience the brand in person. To date, Bonobos has 49 Guideshop locations (and growing!) across the United States. In 2012, Bonobos expanded its distribution partnering with Nordstrom, bringing Bonobos apparel into all 118-doors nationwide and to Nordstrom.com. Bonobos was named “One of America’s Hottest Brands” by Advertising Age, “Best Men’s Pants” by New York Magazine, and was twice awarded Crain’s “Best Places to Work in New York City”.

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WALMART'S MODCLOTH, BONOBOS EMPLOYEES TO SEE BENEFIT CUTS

retaildive | November 28, 2017

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Employees at the retail startups acquired this year by Walmart are getting notice of new benefits packages that, when it comes to health care, could mean thousands of dollars more in out-of-pocket costs, the New York Times reports. The employees are being brought onto the retail giant’s benefit system, a Walmart spokesperson confirmed to Retail Dive, but benefits aren’t necessarily being curtailed when looked at in conjunction with retirement and other benefits....

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HOW BONOBOS IS GROWING UP UNDER WALMART'S WING

retaildive | December 20, 2018

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When Micky Onvural walked into Bonobos two years ago as chief marketing officer, her goal was to put Bonobos on the map. For better or for worse, that happened within months when Walmart announced a $310 million deal to takeover the brand built on chinos and guide shops. From the get-go Bonobos Founder Andy Dunn was hired on as Walmart SVP of digitally native brands. And in September, he turned his full attention toward acquiring and developing such brands to fuel the big-box retailer's ques...

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BONOBOS DEBUTS WOMEN'S COLLECTION, MALE ALLYSHIP CAMPAIGN

retaildive | March 07, 2019

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To celebrate women's history month, Bonobos is following up on a gender-bending campaign last summer with a new message focused on male allyship."The whole concept of male allyship is sort of the next phase in this fight toward gender equality," Bonobos CEO Micky Onvural told Retail Dive in an interview at the Shoptalk retail conference Tuesday. "How do we educate, encourage and empower men to raise women up?"The campaign, which launched Monday, also heralds in the first ...

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HOW BONOBOS BECAME THE 'DNVB COLLEGE'

retaildive | April 10, 2019

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Every month in New York City a group of six friends get together for dinner to celebrate birthdays, catch up on each other's lives and reminisce about the old days working at Bonobos. Emily Onkey is one of them. The former director of brand marketing at Bonobos spent two and a half years at the company before leaving just over a year ago to become the vice president of marketing at digitally native footwear brand Soludos. Erin Grant, another dinner club member, is a more recent alumna. After...

Read More
news image

WALMART'S MODCLOTH, BONOBOS EMPLOYEES TO SEE BENEFIT CUTS

retaildive | November 28, 2017

Employees at the retail startups acquired this year by Walmart are getting notice of new benefits packages that, when it comes to health care, could mean thousands of dollars more in out-of-pocket costs, the New York Times reports. The employees are being brought onto the retail giant’s benefit system, a Walmart spokesperson confirmed to Retail Dive, but benefits aren’t necessarily being curtailed when looked at in conjunction with retirement and other benefits....

Read More
news image

HOW BONOBOS IS GROWING UP UNDER WALMART'S WING

retaildive | December 20, 2018

When Micky Onvural walked into Bonobos two years ago as chief marketing officer, her goal was to put Bonobos on the map. For better or for worse, that happened within months when Walmart announced a $310 million deal to takeover the brand built on chinos and guide shops. From the get-go Bonobos Founder Andy Dunn was hired on as Walmart SVP of digitally native brands. And in September, he turned his full attention toward acquiring and developing such brands to fuel the big-box retailer's ques...

Read More
news image

BONOBOS DEBUTS WOMEN'S COLLECTION, MALE ALLYSHIP CAMPAIGN

retaildive | March 07, 2019

To celebrate women's history month, Bonobos is following up on a gender-bending campaign last summer with a new message focused on male allyship."The whole concept of male allyship is sort of the next phase in this fight toward gender equality," Bonobos CEO Micky Onvural told Retail Dive in an interview at the Shoptalk retail conference Tuesday. "How do we educate, encourage and empower men to raise women up?"The campaign, which launched Monday, also heralds in the first ...

Read More
news image

HOW BONOBOS BECAME THE 'DNVB COLLEGE'

retaildive | April 10, 2019

Every month in New York City a group of six friends get together for dinner to celebrate birthdays, catch up on each other's lives and reminisce about the old days working at Bonobos. Emily Onkey is one of them. The former director of brand marketing at Bonobos spent two and a half years at the company before leaving just over a year ago to become the vice president of marketing at digitally native footwear brand Soludos. Erin Grant, another dinner club member, is a more recent alumna. After...

Read More

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us