Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

C-Suite On Deck

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Market...

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HOW RETAILERS STAY AFLOAT DURING UNPRECEDENTED MASS CLOSURES

retaildive | March 25, 2020

news image

Across the U.S. this week, many thousands of stores and hundreds of malls lay dark, as the country tries to slow the spread of the novel coronavirus. Around 100 retailers have closed all or a significant fraction of their stores. To state the obvious: American retail as we know it has never gone through an event like this, not at this scale or magnitude. That means the playbook is being written on the fly. Even companies like J.C. Penney and Ascena, which are already in financial distress, are l...

Read More

ANALYZING THE GROWTH OF THE ECOMMERCE SUBSCRIPTION MODEL

cmswire | February 06, 2020

news image

The ecommerce subscription model is growing at a rapid pace. According to Forbes, the subscription box industry grew by 890% over a four year period. Now, more ecommerce brands are left wondering how they can capture some of this value. Why are some consumers drawn to subscriptions and regular deliveries of items? What is subscription management software, and how is it helping ecommerce brands adopt a subscription-based business model? We’ve turned to the experts to learn more. “Stud...

Read More

POS Solutions

OPEN PAYMENT NETWORK TO POWER NORTH AMERICAN BANKING COMPANY INSTANT PAYMENT SOLUTION

North American Banking Company | August 03, 2022

news image

Open Payment Network (OPN) and North American Banking Company (NABC) today announced the capability to deliver instant payments to and from any financial institution on The Clearing House's Real Time Payment (TCH-RTP) network through NABC's ExcheQ application. By leveraging OPN's certified interoperability with TCH-RTP, NABC can offer customers more payment options along with the payment speed for which ExcheQ is known. "We've been working closel...

Read More

POS Solutions

MUSIC SHOP 360 LAUNCHES THE FIRST ALL-IN-ONE POINT-OF-SALE SOLUTION FOR MUSIC RETAILERS

Music Shop 360 | October 13, 2022

news image

Music Shop 360 announced today the first all-in-one, cloud-based retail POS software created exclusively to meet the needs of modern music retailers. Music Shop 360 is a true end-to-end retail software solution that supports retail music business operations with real-time visibility and control over in-store and online sales, inventory, repairs, rental management, customer communications, and marketing. Music Shop 360 also includes real-time integrations with My Music Staff, the premier music st...

Read More
news image

HOW RETAILERS STAY AFLOAT DURING UNPRECEDENTED MASS CLOSURES

retaildive | March 25, 2020

Across the U.S. this week, many thousands of stores and hundreds of malls lay dark, as the country tries to slow the spread of the novel coronavirus. Around 100 retailers have closed all or a significant fraction of their stores. To state the obvious: American retail as we know it has never gone through an event like this, not at this scale or magnitude. That means the playbook is being written on the fly. Even companies like J.C. Penney and Ascena, which are already in financial distress, are l...

Read More
news image

ANALYZING THE GROWTH OF THE ECOMMERCE SUBSCRIPTION MODEL

cmswire | February 06, 2020

The ecommerce subscription model is growing at a rapid pace. According to Forbes, the subscription box industry grew by 890% over a four year period. Now, more ecommerce brands are left wondering how they can capture some of this value. Why are some consumers drawn to subscriptions and regular deliveries of items? What is subscription management software, and how is it helping ecommerce brands adopt a subscription-based business model? We’ve turned to the experts to learn more. “Stud...

Read More
news image

POS Solutions

OPEN PAYMENT NETWORK TO POWER NORTH AMERICAN BANKING COMPANY INSTANT PAYMENT SOLUTION

North American Banking Company | August 03, 2022

Open Payment Network (OPN) and North American Banking Company (NABC) today announced the capability to deliver instant payments to and from any financial institution on The Clearing House's Real Time Payment (TCH-RTP) network through NABC's ExcheQ application. By leveraging OPN's certified interoperability with TCH-RTP, NABC can offer customers more payment options along with the payment speed for which ExcheQ is known. "We've been working closel...

Read More
news image

POS Solutions

MUSIC SHOP 360 LAUNCHES THE FIRST ALL-IN-ONE POINT-OF-SALE SOLUTION FOR MUSIC RETAILERS

Music Shop 360 | October 13, 2022

Music Shop 360 announced today the first all-in-one, cloud-based retail POS software created exclusively to meet the needs of modern music retailers. Music Shop 360 is a true end-to-end retail software solution that supports retail music business operations with real-time visibility and control over in-store and online sales, inventory, repairs, rental management, customer communications, and marketing. Music Shop 360 also includes real-time integrations with My Music Staff, the premier music st...

Read More

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Events

C-Suite On Deck

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Market...