PayFac-as-a-Service is revolutionizing the integrated payments landscape, says Caleb Avery, CEO at Tilled.

PayFac-as-a-Service
Caleb Avery, CEO of Tilled, discusses the payment industry's revolution, the benefits of PayFac-as-a-Service that does not have any upfront investment or ongoing overheads, and the best practices to generate revenue in this interview with Media 7. Read more to know about easy and time-effective payment services.

It’s so important to get your market validation and find a product market fit before you dive in headfirst.

MEDIA 7: What do you mean by PayFac-as-a-service? How is Tilled revolutionizing the payments industry with PayFac-as-a-service?
CALEB AVERY:
PayFac-as-a Service is a new option we introduced to the market with Tilled that empowers software companies and vertical ISVs to monetize their payments and profit from the money they are processing through their platforms, all with no startup costs or additional overhead in just a matter of weeks. 

Traditionally, software companies had few choices for processing payments on their platforms. Many start with managed PayFac providers like Stripe, Square, and Braintree, who offer easy-to-use APIs and instant onboarding, but at a high cost of 2.9 percent and 30 cents per transaction with no opportunity to benefit from those payments. As software companies grow and realize they could be profiting from those payments, their only options were to work with expensive PayFac-in-a-Box providers that can take months or even years to set up, or to sacrifice their customer experience with traditional credit card processing referral relationships.

With easy-to-implement APIs and seamless merchant on boarding, PayFac-as-a-Service provides the excellent customer experience software companies spend so much time designing for their own product and expect from their partners. At the same time, our revenue share — unparalleled in the industry —, allows companies to begin profiting immediately from the payments being processed on their platform.


M7: How does Tilled help its client integrate payments as a revenue strategy?
CA:
If you’re a software company that currently has integrated payment processing capabilities into your offering, more than likely you see it as a service that comes at either a cost to your bottom line or as a pass-through line item that your customers covered. But with Tilled and PayFac-as-a-Service, we can change payment processing into a revenue strategy that can add substantial value to your bottom line in just a matter of days.

We’ve based our business on the idea that for each dollar a software company processes through their system, they should earn money in exchange. They’ve done the work to build their software, land the customer, and facilitate the payment, so we believe they should be rewarded. At Tilled, we make that easy while also adding value and providing a better user experience.  It might seem revolutionary to someone who hasn’t operated in the payments space before, but for payments experts it’s hardly a new concept. Since the day you could process a credit card, there have been people and businesses who have benefited throughout the payments processing chain. We believe that every software company should have the ability to easily monetize their payments, and they shouldn’t have to sacrifice their user experience in the process. That’s why we created PayFac-as-a-Service.

Tilled is payment facilitation reimagined for companies that don’t have the time, money or expertise to become their own fully registered payment facilitator. Tilled’s revolutionary PayFac-as-a-Service platform allows software companies to enjoy all the benefits of becoming a PayFac without any of the upfront investment or ongoing overheads. All while capturing the lion’s share of the economics.

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Software-led payments is more than just ecommerce or online invoicing as many software platforms are starting to offer solutions for card present transactions.



M7: What about the risks associated with processing payments?
CA:
That’s the true beauty of PayFac as a service. While Tilled’s PayFac offerings will bring a lucrative new revenue stream to your business through payment monetization, we do more than write you a check each month and wish you luck with this new aspect of your business. As your true payments partner, we provide you with an entire division of payments experts essentially in-house, as a service.

First and foremost, we help get your merchants up and running with Tilled, taking care of the application and underwriting process so that many of them can begin processing payments in less than 10 minutes. While most underwriting can be automated, it occasionally does need a human to complete. With Tilled, we have a team of experts who double-check every underwriting process and reach out proactively if we see an issue. This ensures your customers are onboarded quickly and efficiently, with no work needed on your part.

You can also count on us to handle the many nuances and potential liabilities that come with processing payments, including fraud monitoring and chargeback management. Other providers often fall short in this area, setting up their customers with a payments solution and then leaving them to figure out the rest. If you’re unsure of how to handle those aspects of payment processing, it doesn’t matter how good the rest of the solution is. When you don’t have the money, time, or expertise to provide payments support for your customers, it’s doomed to fail. We’re proud to offer our customers the best solution on the market for software companies looking to monetize their payments. But we’re even more proud to offer it as-a-service.


M7: What are the top challenges you see for the industry in general and Tilled this year?
CA:
As software-led payments become a larger and larger piece of the overall payments pie, the payments industry will have to recognize the specific needs and challenges of these platforms and customers. Software-led payments are more than just eCommerce or online invoicing as many software platforms are starting to offer solutions for card-present transactions, which historically have not been an area the major managed PayFacs like Stripe and Braintree have excelled at. Likewise, legacy processors like Worldpay have not developed the modern technology and support that software companies require to be successful when it comes to integrating payments. These are challenges we are excited to tackle at Tilled as we continue to revolutionize the integrated payments landscape.

This year, hiring will be one of our biggest goals and challenges at Tilled. We plan to triple the size of our team, bringing in top talent in the payments industry that will continue to build out our technology and offer best-in-class service and support for our customers. I’d encourage anyone who is interested to check out our Careers page regularly, as we’re adding new positions nearly every day.

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As software companies grow and realize they could be profiting from those payments, their only options were to work with expensive PayFac-in-a-Box providers.



M7: What piece of advice would you like to give to the budding entrepreneur?
CA:
Sell it before you build it. One of the most valuable things I did when starting Tilled was to talk to our end customers, even before we had a product to offer them. I wanted to make sure what we were building at Tilled would actually solve their problems – and that they’d be willing to pay for it. Too many founders and entrepreneurs think they have a great idea and they go out and build it, not realizing they might be building something no one needs, wants, or will pay for. It’s so important to get your market validation and find a product-market fit before you dive in headfirst.

ABOUT TILLED

Tilled empowers ISVs to monetize the payments flowing through their platforms. Through Modern APIs and SDKs, Tilled's turnkey system allows software companies to be set up and running in a matter of weeks, with no upfront costs or additional headcount required. Without any of the headaches, regulatory compliance, or liabilities of becoming a fully registered facilitator, Tilled makes it easy for any software company to take full advantage of the benefits of payment facilitation. Tilled was founded in 2019 by Caleb Avery and is currently based in Boulder, Colorado.

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Process Your Payments Confidently with Elo Pay

Elo Touch Solutions | January 09, 2024

Elo, a global leader in point-of-sale technology, is excited to unveil Elo Pay and the accompanying Elo Pay 7" Integrated Payment POS Terminal. Designed for merchants of all sizes, the new system delivers fast, secure, scalable payment services, allowing it to grow as your business expands. Elo Pay is a comprehensive payment service that supports merchants in accepting transactions with confidence. With features including end-to-end encryption, secure tokenization, robust Terminal Management Services (TMS), and Remote Key Injection (RKI), the Elo Pay platform is compatible with multiple payment providers to provide maximum security while processing payments. The Elo Pay system has been designed for all types of businesses. The solution provides merchants with four options to begin processing payments. First, Elo Pay Link enables merchants to utilize APIs to integrate their software with Elo's payment hardware. Elo Pay Link+ takes this further, providing a semi-integrated solution that supports acquisition between merchants and their chosen card networks such as Visa and Mastercard. Elo Pay TMS supports the management and monitoring of Elo payment devices, while Elo Pay RKI allows for the encryption keys to be securely injected into payment terminals remotely. Strengthening the Elo Pay system is the new Elo Pay 7" Integrated Payment POS Terminal. The fully integrated and compact, enterprise-grade terminal is complete with a 7-inch touch display, flexible Android 12 OS, and Qualcomm SD660 processor. Embracing Elo's modular approach, the terminal can be deployed in multiple ways, from a stand-alone payment terminal to the computer fully powering an entire point-of-sale system. The highly versatile terminal can be docked to an optional printer stand, placed remotely on a counter, or fully integrated into the Elo Z70 stand to form a complete system with the 7" screen facing the customer and a standard Elo monitor facing employees. The Elo Pay 7" can accept all forms of card payment, including physical cards, contactless mobile phone payments, and merchant gift cards, depending on the payment processor and acquiror selected by the merchant. The Elo Pay 7" integrated POS system has been designed to simplify the payment process, improve user experience, and maintain payment security. Merchants will be able to deploy and manage their entire network of Elo Pay devices, thanks to EloView. The award-winning EloView allows users to deploy content and provision Elo Android-based devices in seconds, creating a seamless experience that will transform operations. Further peace of mind comes from Elo EssentialEdge, which ensures businesses can continue to deliver the convenience and familiarity of Android interfaces through monthly security updates, and Elo Care, which provides advance unit replacement, accidental damage protection, and extended warranty. The Elo Pay 7" POS solution will be on display later this month when Elo heads to the National Retail Federation Expo 2024. The conference will see thousands of brands come together for three days of learning, collaboration, and discovery. Visitors will be able to find Elo at booth #5803. "We know how important it is for merchants to have fast, reliable payment solutions. That is why we have developed Elo Pay and the accompanying Elo Pay 7" POS solution," said Craig Witsoe, CEO at Elo. "When combined together, it can help to transform a business's entire payment process, delivering rapid and secure transactions every time. It is also fully scalable, allowing merchants to easily increase their units as their operations grow." Elo Pay Link is available today. Elo Pay Link+ and Elo Pay TMS are now in beta and available for integration. Elo Pay 7" is ready for integration starting today, with mass production scheduled to begin this spring. Elo Pay RKI will also be available this spring. About Elo As a leading global supplier of interactive solutions, #EloIsEverywhere. With over 30 million installations in more than 80 countries, Elo has established a significant global footprint. In fact, a new Elo touchscreen is installed somewhere in the world every 21 seconds. Built on a unified architecture, Elo's broad portfolio allows its customers to easily Choose, Configure and Connect & Control to create a unique experience. Choose from all-in-one systems, open-frame monitors and touchscreen monitors ranging from handheld to 65 inches. Configure with Elo's unique Elo Edge Connect® peripherals that allow use-specific solutions. Connect & Control with EloView®, a secure cloud-based platform for Android-powered devices. EloView enables secure deployment and management of a large network of interactive systems designed to reduce operating costs while increasing up-time and security.

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