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. https://risnews.com/how-ai-can-help-traditional-retailers-compete-against-d2c
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HOW AI CAN HELP TRADITIONAL RETAILERS COMPETE AGAINST D2C
Global annual spending on artificial intelligence (AI) by retailers is expected to surpass $7.3 billion by 2022, according to Juniper Research, and IBM estimates that 79% will implement AI for customer intelligence and 75% for marketing, advertising and campaign management. Traditional retailers are hoping to reap the benefits of employing AI in these areas, but with the growth of direct to consumer (D2C) retailers – 40% of U.S. internet users expect D2C retailers to account for nearly half of their purchases within the next five years – traditional retailers must find efficient ways to catch up. CRIS KUEHL READ MORE