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. https://multichannelmerchant.com/blog/5-ways-customer-engagement-can-boost-your-ecommerce-site/
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SHARESHARESHARE
5 WAYS CUSTOMER ENGAGEMENT CAN BOOST YOUR ECOMMERCE SITE
“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases. DHRUV MEHTA READ MORE