The Retail Industry and the Persistent Digital Threat Landscape

ASHLEE BENGE | March 17, 2020

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In today’s age of digital transformation, retailers have changed the ways in which they interact and engage with consumers — starting with online shopping and e-commerce experience. In order for retail organizations to remain competitive, an omnichannel experience is critical, and with that, retail organizations are relying heavily on websites, mobile apps, online marketplaces, and social media to promote products, sell goods and even provide customer service. As competition to acquire and retain customers continues to increase, many retailers are also expanding their efforts to include social media and digital advertising platforms to enter new markets, generate awareness, and connect with potential customers. However, retailers aren’t the only ones that are targeting the opportunities online and digital platforms offer. Cybercriminals also recognize the opportunities that online platforms represent for retailers, and are seeking to exploit their market share and revenue potential.

Spotlight

Lamps Plus

Lamps Plus is the nation's largest specialty lighting retailer. Founded in 1976, the Los Angeles based privately held company maintains a thriving e-commerce site and operates more than three dozen retail stores across the western United States.

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Spotlight

Lamps Plus

Lamps Plus is the nation's largest specialty lighting retailer. Founded in 1976, the Los Angeles based privately held company maintains a thriving e-commerce site and operates more than three dozen retail stores across the western United States.

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