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Startup Fast raises $20M to streamline e-commerce checkout
TATIANA WALK-MORRIS | April 2, 2020
Hatched over 30 years ago with one store in Orange County, California, Boot Barn has become the nation’s largest Western and Work retailer with more than 200 stores in multiple states and a robust e-commerce business.
Article | February 14, 2020
Have you been considering changing your current traditional POS to a tablet POS system? Well, one thing is for sure, you aren’t alone. More and more businesses are making the switch from the bulky point of sale systems to POS touchscreen monitors that offer more mobility. The traditional cash register is almost obsolete. As such, more retailers now trust cloud-based POS systems that run on smart devices like tablets and phones.
Article | March 4, 2020
If you can blink twice before a retail website or app loads, it’s likely that brand is losing potential customers in those seemingly fleeting moments. According to Google data, mobile page speeds take an average of 15 seconds to load. That number could have serious consequences when you consider that Akamai’s The State of Online Retail Performance study found 53 percent of mobile site visitors leave a page if it takes longer than three seconds to load. For retailers, a one-second delay in mobile load times can impact conversion rates by up to 20 percent. The longer the load time, the higher the bounce rate, and the less time a shopper will spend on a retailer’s website and/or app. This means retailers are losing the opportunity to expose shoppers to more merchandise and ultimately convert those visitors into buyers.
Article | April 6, 2020
The outbreak of the novel coronavirus has turned the whole world upside down. No one is sure about anything anymore. And that scares us. Luckily, the culture of remote working has been catching on. There are a gazillion tools that help you get rid of the snags of WFH. Regardless, managing your team as an ecommerce business owner remotely is no joke. Especially during a time when you cannot afford to lose business or customers. Here’s a cheat sheet to stay on top of your orders in the age of social distancing. Real-time shipment monitoring: The good news is that there is a greater push for shopping online. More and more customers are seeking comfort in the ease of ordering products online. In the US, there has been a surge in the ecommerce order volume for health and beauty products. The real challenge is staying on top of order fulfillment. You need a unified portal that tracks and monitors your packages in real-time.
Article | March 8, 2020
Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I’ll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon. The name of a product greatly influences organic search rankings. Product names are typically in title tags, heading tags (H1, H2), and other metadata. Search engines use product names for relevance signals, and shoppers use them to scan search-result pages. Product names are important for Amazon’s site search. Thus merchants tend to go overboard there. The principle, however, is the same for optimizing search on Google or Amazon. Highly descriptive product names such as “Deck Plus #10 x 3-in Ceramic Deck Screws” leave little doubt both to searchers scanning the results page and to search engine algorithms. However, when a product name is more general, such as “Cuisinart Electric Cordless Tea Kettle,” neither searchers nor engines know with certainty what’s on the page. Which Cuisinart electric kettle is it? Stainless steel or plastic? Big or small?
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