GlobalData | June 23, 2022
The mobile payments market is expected to grow at a CAGR of more than 21% during the forecast period. Mobile payments encompass several types of payments, including mobile proximity payment, m-commerce, mobile P2P, and mobile POS. The most successful mobile payment systems in the future will be those that utilize the versatility of a mobile P2P or m-commerce system to achieve omnichannel reach, as services in Asia have already done such as the Indian services Paytm and PhonePe that utilize the national real-time payment system, as well as WeChat Pay and Alipay in China.
The Mobile Payments – Thematic Research report offered by GlobalData Plc helps us understand the impact of mobile payments on the broader payments sector and gain insight into coming regulatory changes that will affect mobile payments. It also sheds light on what the leaders and disruptors in the mobile payments segment are doing in their areas of expertise.
Biometric technologies represent a set of solutions that can help improve mobile payment security while reducing friction layers during the payment process. Biometric identifiers such as fingerprints, facial recognition, and voice recognition are difficult to replicate by criminals, which should help reduce the amount of fraud in the case of device theft compared with password-based security.
The current landscape of online cross-border payments is still dominated by MoneyGram and Western Union. But new challengers such as WorldRemit and Wise are challenging the long-established players. Both Wise and WorldRemit can offer international cross-border transactions at a lower rate than MoneyGram and Western Union. And to increase their customer reach, both of these challengers are establishing regional partnerships.
The payments industry in general has historically pushed for cashless societies in the interest of maximizing the proportion of transactions that generate revenue. Regulatory efforts to reduce cash use, such as those seen in Italy and India (usually with the aims of reducing the size of the black economy and bolstering tax revenues from easily tracked electronic payments), tend to have the full support of the payments industry. COVID-19 has accelerated this push, with mobile payment services launching.
Due to the proliferation of mobile devices, such as smartphones and wearables, consumers have become accustomed to doing almost everything on these devices, whether it is connecting with people, looking for restaurants or shops, checking subway and bus timetables, or listening to music and taking photos.
GoTab | April 27, 2022
GoTab launched its own API Developer Portal for integrated partnerships. As the next-generation restaurant commerce platform, GoTab is rapidly developing and curating its network of best-of-breed technology partners. Additionally, it has appointed Chris Jennings as Technical Director of Integrations. He will be responsible for developing and implementing the new portal's API strategy, establishing a technical route to market for new technologies, and managing integrated partners pre and post-launch.
GoTab's integrated network of partners includes inventory management software such as YellowDog, CraftPeak, and Barack, which enables operators to monitor and optimize product availability and quality and sales and revenue data in real-time and in real-time one location. Additionally, GoTab operators rely on labor-management tools such as 7Shifts and CTUIT to estimate staffing requirements and save time and effort spent managing personnel schedules.
Apart from seamless back-of-house connectivity and linked capabilities, GoTab's partner network assists operators in promoting their brand. For example, through multiple communication channels like SMS, online, and email, connected systems such as Klaviyo and Wisely powered by Olo enable automated marketing and data insight to build guest relationships and increase consumer engagement. Likewise, protecting a brand's reputation in a digital environment is made more accessible by networked systems like Marqii. GoTab responds by integrating with third-party delivery aggregators such as Novadine and Otter and direct links to DoorDash, UberEats, and others.
Jennings joined GoTab from Vend, where he was responsible for the retail POS software company's North American payment partnerships strategy. Before that, he spent over a decade at Mercury (now Worldpay at FIS), overseeing developer integration and developing APIs and a comprehensive developer portal.
Sparkfly | April 25, 2022
Sparkfly, an award-winning retail technology solutions company that helps innovative restaurants and merchants unify customer engagement technologies to create deeper and more meaningful connections with customers, announced today they have been selected by Bojangles to transform the brand’s personalized engagement and eClub programs at each of its locations across the country. Sparkfly will help Bojangles integrate the brand’s point-of-sale (POS) systems with its offer management platform to connect the entire customer engagement experience. The Charlotte-based quick service restaurant (QSR) brand and its franchisees operate more than 770 restaurants system-wide in 14 states.
Upon completion of the integration, Bojangles’ online and in-store POS transactions will be fully integrated and normalized, offering mobile app users a modernized digital customer experience that operates in any location, on any mobile device, or from any computer. The addition of a digital wallet to its mobile app, Bojangles, will streamline the flow of transactional data, enabling the brand to deliver real-time personalized offers in collaboration with their marketing and service cloud platforms, and acquire new customers. Bojangles’ new mobile app campaign is expected to officially launch to consumers in May 2022.
“We are excited to partner with Bojangles to help them build a best-in-class mobile app and digital experience for their customers. At our core, we exist to empower QSR brands to be more innovative through a modernized approach to real-time data collection and personalized offers; this 360-degree customer engagement strategy is sure to transform the customer experience and positively impact the overall dining experience.”
Sparkfly Founder and CEO Catherine Tabor
“Sparkfly will be a great partner for Bojangles as we redefine the way our consumers experience, purchase, and engage with us by enhancing our mobile app and POS ecosystems to deliver a modern and seamless engagement and ordering journey for millions of our customers,” said Sergio Perez, Sr. Director of Omnichannel at Bojangles.
With Sparkfly’s offer management capabilities, Bojangles can acquire new customers, collect transactional data, issue personalized offers through any form of media or distribution channel and redeem as part of an online order or through single-scan technology at the POS.
Bojangles Mobile App Campaigns
Through Sparkfly’s mobile wallet technology, Bojangles can make all offers available directly to customers in their mobile app, which can be used seamlessly online and via in-app ordering.
In-Restaurant Technology Intelligence
Sparkfly’s bi-directional POS integration will power Bojangles’s real-time communication of all transactional data to other marketing and analytics technologies, breaking down marketing data silos and establishing a true 360-degree view of their customer.
Frictionless Online Ordering
Sparkfly’s Smart Landing Page technology will reduce offer-to-online ordering friction for Bojangles customers, allowing them to redeem an online offer with a single click, reducing cart abandonment. Beyond that, Sparkfly streamlines the brand’s promotion capabilities by enabling a single platform that manages all offers being redeemed through the online ordering platform or at the in-store POS.
Sparkfly is a retail technology solutions company. We help innovative retailers and merchants like Chipotle, Del Taco, Bloomin’ Brands, and Great Clips unify customer engagement technologies to create deeper and more meaningful connections with customers. Through strategy and implementation of our platform, Sparkfly provides real time POS connectivity, offer management and loyalty, mobile loyalty wallets and real-time capture of transactional data. Connect, innovate and grow with Sparkfly.
About Bojangles, Inc.
Bojangles, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes, including breakfast served All Day, Every Day. Founded in 1977 in Charlotte, N.C., Bojangles® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixins (sides) and Legendary Iced Tea®. Currently, Bojangles has approximately 760 system-wide restaurants in 14 states.