Leveraging advanced validation techniques for retail size optimization

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In today’s highly volatile business environment, retailers that want to remain profitable must be able to predict customer demand and ensure availability of the right products in the right store at the right time.

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Saks Fifth Avenue OFF 5TH

You get a special kind of store that features the best in luxury products along with the thrill of finding a deal. Originally opened in 1990 as a Saks clearinghouse, OFF 5TH now has over 100 locations in the U.S. and Canada and a booming e-commerce business for shoppers worldwide. We combine carefully curated, off-the-runway trends from over 800 of the best fashion brands with exceptional service. And it’s a recipe for success.

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Former Amazon exec on the state of retail e-commerce

Article | February 27, 2020

The e-commerce retail environment is only getting more competitive thanks to digital and increasing mobile retail innovations. And while Amazon reins supreme, and often cited as the one to beat in e-commerce, the mega omnichannel player's marketplace can be a prime opportunity for online retailers big and small, brand name or no name. To get insight on what retailers should be doing and not doing in e-commerce to attract customers and drive business we reached out to James Thomson, who headed up Amazon Services for years and runs a summit/education conference for large Amazon sellers. He's also a partner in Buy Box Experts, an agency supporting brands that sell online.

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How Online Tracking and Bloated Ad Tech Impact the Customer Experience

Article | February 27, 2020

The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands have invested billions into powerful advertising technology with the ability to collect very personal information on each customer in order to deliver them extremely, almost dangerously, targeted ads. As the retail experience shifts away from brick-and-mortar stores and hones in on e-commerce, retailers of all sizes will continue to spend egregious amounts to capture consumer sentiment.

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How Retailers Can Handle an Influx of Store Traffic

Article | February 27, 2020

Amazon.com, Etsy, eBay these are just a few of the top grossing online merchandise sites, dedicated to making the consumer’s retail experience easier than ever. Amazon boasts its two-day shipping guarantee for Prime members, while Etsy caters to the entrepreneurial spirit of the buyer who wants their goods completely customized and unique. In theory, these sites are ideal for the busy American worker, who finds convenience and ease when shopping from the comfort of their living room. But is it enough? Do consumers really prefer shopping online? According to the numbers, the answer is surprisingly no. A recent TimeTrade study found that more than 70 percent of consumers prefer to shop at a brick-and-mortar store over Amazon. In addition, another study conducted by First Insight found that both men and women tend to spend more money in stores compared to purchases made online.

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How PWAs Empower Retailers to Exceed Customer Expectations

Article | February 27, 2020

If you can blink twice before a retail website or app loads, it’s likely that brand is losing potential customers in those seemingly fleeting moments. According to Google data, mobile page speeds take an average of 15 seconds to load. That number could have serious consequences when you consider that Akamai’s The State of Online Retail Performance study found 53 percent of mobile site visitors leave a page if it takes longer than three seconds to load. For retailers, a one-second delay in mobile load times can impact conversion rates by up to 20 percent. The longer the load time, the higher the bounce rate, and the less time a shopper will spend on a retailer’s website and/or app. This means retailers are losing the opportunity to expose shoppers to more merchandise and ultimately convert those visitors into buyers.

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Spotlight

Saks Fifth Avenue OFF 5TH

You get a special kind of store that features the best in luxury products along with the thrill of finding a deal. Originally opened in 1990 as a Saks clearinghouse, OFF 5TH now has over 100 locations in the U.S. and Canada and a booming e-commerce business for shoppers worldwide. We combine carefully curated, off-the-runway trends from over 800 of the best fashion brands with exceptional service. And it’s a recipe for success.

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