Learn The 7 Steps Of The Modern-Day Purchase Process

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While the pace of consumer transactions has been speeding up, B2B purchases actually take 20% longer to complete than they did in 2009. More people are involved in the seven-step purchase process   an average of 6.8 per transaction   and B2B buyers typically conduct a lot of research, primarily online. In fact, 90% of these buyers search online during their product research process.

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Restaurants on the Run

For over 20 years, we have studied the art of logistics. Combine that with our experience in food service and you get Foodgistics.WHO WE ARE: A team of friendly, dedicated, knowledgeable and passionate individuals who work behind the scenes to ensure a perfect order experience.

OTHER ARTICLES

U.S. dairy farmers dump milk as pandemic upends food markets

Article | April 7, 2020

Despite strong demand for basic foods like dairy products amid the coronavirus pandemic, the milk supply chain has seen a host of disruptions that are preventing dairy farmers from getting their products to market. Mass closures of restaurants and schools have forced a sudden shift from those wholesale food-service markets to retail grocery stores, creating logistical and packaging nightmares for plants processing milk, butter and cheese. Trucking companies that haul dairy products are scrambling to get enough drivers as some who fear the virus have stopped working. And sales to major dairy export markets have dried up as the food-service sector largely shuts down globally.

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How Retailers Can Engage Consumers with Creative Licensing

Article | April 7, 2020

Consumer has become discerning, ultimately asking more from a brand and ensuring everything from value, quality, convenience and eco-consciousness is catered for. This places a strain on bricks-and-mortar retail to provide a unique experience and a reason for buyers to log-off and leave the house. Julia Redman, founder, Buyers Eye, offers an insight into how to clear market confusion and differentiate brands. “The trend for buying less, but buying better, has the potential to completely change how we shop,” says Julia Redman. “GenZ and millennial consumers are very aware of the impact we are having on our environment and eventually this will signal an end to the era of ‘pile it high, sell it cheap’ fast fashion. Price will eventually cease to be the most important part of the value equation, with quality and sustainability becoming more critical factors in the customer decision making process.

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Repair Store POS Software Must Have Automated Email Notifications

Article | April 7, 2020

Automated Email Notifications are necessary for any repair store owner buying a POS Software to streamline workflow and keep customers engaged. This is because, the more information you provide to your customers about their device, the more in control and engaged they will feel. And this makes loyal customers. In a repair business, customer satisfaction comes with timely notifications. If you want to keep them coming, earning customer satisfaction is a must. When customers are notified about their decisions (purchase, refund, etc.), they feel satisfied in doing business with you and make up their mind of visiting your place in the future.

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How In-Store Brands Are Taking Over In-Store

Article | April 7, 2020

CPG companies have been feeling the pain from store brands for close to a decade now. Increased quality, curated offerings and better graphics have all led shoppers to try and in many cases then switch to the store brand offering. The latest salvo in this war is about data. Supermarkets used to rely heavily on data and insights on everything from shelf placement to how to market and promote foods from the likes of their CPG partners as well as Nielsen and IRI, to name just a couple. Then "category captains" were created. Usually staffed from the leading CPG brand and headquartered at the retailer’s location, those CPG companies offered retailers insights and recommendations on how to sell more product across the entire category—not just their own brand. Those positions are being eliminated. The source and quality of data has changed. Grocers are relying on their own proprietary research to decide how and where and at what price to place products—their own brands as well as those from CPG.

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Spotlight

Restaurants on the Run

For over 20 years, we have studied the art of logistics. Combine that with our experience in food service and you get Foodgistics.WHO WE ARE: A team of friendly, dedicated, knowledgeable and passionate individuals who work behind the scenes to ensure a perfect order experience.

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