Leaders vs. explorers: Who is winning retail's race to digital transformation?

OLIVER GUY | February 12, 2019

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Digital transformation is a reality for most industries and businesses today, but few are experiencing the urgency more than retail. With steep competition from Amazon and other disruptive competitors, retailers that want to survive must invest in improving everything from customer engagement to operational efficiencies to serve increasingly digital shoppers. The good news is that retailers are beginning to build digital competencies at the executive levels and the speed of adoption is increasing. On the whole, retailers that are implementing these tools and strategies are experiencing significant benefits. However, this doesn't come without challenges. The same retailers are also encountering some form of schedule delay and cost overrun due to vague requirements, underscoring the need for clear vision and messaging from leadership.

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