Kagan: Every retailer success depends on golden rule

|

article image
Too many companies break the golden rule with regard to their customers. Everyone realizes that happy, loyal, regular customers who return over and over are like gold to any business. This is one area where retail stores can have an advantage over online with their personal touch. Why then do so many stores do well with advertising and marketing, but screw up with personal service? Personal service should be a competitive advantage. Yet, most companies don't train their workers to treat the customers well. To win the customer over. To make the customer fall in love with them and the company. That is the only way to grow customer loyalty and repeat business. In fact, too many workers bring their bad attitude to work and ruin the relationship the company spend a fortune of money and time to build. Traditional retail stores can shine and build strong relationships with their customers in an age where e-commerce is rapidly growing.

Spotlight

Elavon, Inc.

From payment processing to loyalty programs, fraud management to mobile innovations, security solutions to data-driven insights, together we can unlock a world of opportunities.At Elavon, we know that you didn't begin your business for the paperwork, payment processing, or PCI compliance.And no matter how important those things might be to your success every day, we understand that what triggers your passion is serving your customers and growing your business.

OTHER ARTICLES

How Retailers Can Deliver the Item at the Top of Shoppers’ Wish Lists: Time

Article | February 24, 2020

For consumers, shopping can either be an exciting experience or a downright stressful one. Finding enough time to shop for the perfect gift or merely everyday staples while attempting to manage the challenges of work, family and everyday life can undoubtedly add to stress levels. Considering all of the expectations and obligations that exist within a consumer’s life, it’s critical for retailers to be respectful of their time when they have so little to spare. It's no secret that consumers’ choices on how, where and when they buy are dramatically redefining the retail industry as we know it. In order to stay relevant and top of mind for consumers, retailers must work to deliver the best possible shopping experience. Perhaps the strongest demonstration of value a retailer can provide to a consumer isn’t just better pricing or a more engaging environment, but instead to give back something their consumers value even more: time.

Read More

Clorox responds to gouging on amazon, turns off ads as cleaning wipes run low

Article | February 24, 2020

Clorox has stopped advertising on Amazon because its products have sold out, with shoppers having rushed to grab any disinfectant wipes available during the coronavirus outbreak. On Wednesday, Clorox confirmed that as stores of its cleaning products dry up online, it has pulled back on advertising—an example of how the COVID-19 pandemic can create ripple effects throughout retail, advertising and beyond. Clorox also is contending with third-party sellers taking its products and selling them for exorbitant prices, part of a gouging spree that has played out online and in stores ever since consumers began hoarding products like disinfectant wipes, toilet paper, food and other goods.

Read More

How E-Commerce Inventory Management Can Help You Save Money

Article | February 24, 2020

E-commerce platforms are no longer secondary to that of brick-and-mortar stores. In fact, having an e-commerce platform is crucial to ensure business success today. The numbers don’t lie. Global retail e-commerce sales totaled over $3.5 billion in 2019. The value of the market is rising year on year. Running an online store can be a lucrative exercise if you get the vital processes correct. One such process is your inventory management. At heart, e-commerce is simple. You showcase a range of products online, customers find and buy what they want, and then you deliver. What’s critical, then, is that you have the items you advertise and can get them where they need to go. That’s why getting your inventory management right is essential.

Read More

COVID-19 will bring lasting innovation to retail

Article | February 24, 2020

To say these are interesting times for the retail sector would be an understatement. COVID-19 has created a dichotomy the likes of which we've never seen before. On the one hand, a large percentage of retailers have closed up shop temporarily either in response to regulatory mandates, or due to dwindling customer foot-traffic. And on the other hand, a number of retailers remain open for business and under great strain as nearly all remaining retail traffic is funneled to grocery stores, pharmacies, hardware stores and big-box retailers considered to be essential in the eyes of regulators.

Read More

Spotlight

Elavon, Inc.

From payment processing to loyalty programs, fraud management to mobile innovations, security solutions to data-driven insights, together we can unlock a world of opportunities.At Elavon, we know that you didn't begin your business for the paperwork, payment processing, or PCI compliance.And no matter how important those things might be to your success every day, we understand that what triggers your passion is serving your customers and growing your business.

Events