JD.com opens innovative travel retail stores

HAZEL KING | January 9, 2019

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Chinese online retailer JD.com has opened an innovative store in the departure lounge of Terminal 3 at Beijing Capital International Airport, selling a range of clothing, mobile accessories, beauty products, bags and suitcases. The pop-up store will be open for three months and will also use JD’s smart store technology to enable the company to analyze customer behavior and traffic flow. This will include the generation of heat maps to assist with product selection and inventory management. “Beijing Capital International Airport is delighted to be hosting one of JD’s pop-up stores,” said a spokesperson from BCIA. “Outfitted with items popular among travelers, the new shop will not only offer the products they want to buy most on their journeys – it will also allow them to personally experience what shopping of the future will be like, brought to them by China’s largest and most innovative retailer.”

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