It’s Amazon Prime Day. Here’s How Global Sales Days Are Reshaping Retail

TESS BENNETT | July 16, 2018

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Amazon’s Prime Day kicks off in Australia for the first time today. It’s the latest in a series of global shopping events to infiltrate the local market, boosting traffic and online sales as well as adding new pricing pressures to local retailers. Starting in 2015, Amazon’s artificial holiday began with the Seattle-based retailer offering deep discounts as an incentive to join its Prime membership program. The company now has 100 million paying Prime members around the world and analysts expect Prime Day to generate $3.4 billion in sales worldwide. But the holiday isn’t just about Amazon anymore. According to data from Adobe, there was nearly ten per cent growth across the entire ecommerce market on Prime Day 2017.

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Spotlight

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Launched in 2009 by the people behind NET-A-PORTER.COM, THE OUTNET.COM has established itself as the go-to destination for the global, style-conscious shopper looking for the best designer products at great prices.

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