Is Pinterest More Relevant To Your ECommerce Marketing Plan?

BROOK NASH | June 27, 2019

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Pinterest went public in April of this year, showcasing the strength of the social media discovery platform. Except for one little blip, it has since traded above its opening price. This isn’t necessarily because Pinterest is already a popular social media platform; it could also have as much to do with the platform’s unique business model. At a time when personalization drives the marketing conversation, Pinterest is perfectly poised for personalized ads. 93% of Pinterest users say they use the platform to plan for their purchases or research, and 87% of users have made a purchase because of a specific pin.

Spotlight

Walgreens

Walgreens is one of the largest drugstore chains in the U.S., with more than 8,000 stores in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. In December 2014, Walgreens completed its strategic combination with Alliance Boots to establish Walgreens Boots Alliance, Inc., forging the first global pharmacy-led, health and wellbeing enterprise.

OTHER ARTICLES

How physical retail provides opportunities for consumer outreach

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Retail warehouses - omni-channel fulfilment essential or Coronavirus breeding grounds?

Article | February 11, 2020

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Article | February 11, 2020

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Former Amazon exec on the state of retail e-commerce

Article | February 11, 2020

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Spotlight

Walgreens

Walgreens is one of the largest drugstore chains in the U.S., with more than 8,000 stores in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. In December 2014, Walgreens completed its strategic combination with Alliance Boots to establish Walgreens Boots Alliance, Inc., forging the first global pharmacy-led, health and wellbeing enterprise.

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