INTERNATIONAL EXPANSION: A GUIDE FOR FASHION & CONSUMER LIFESTYLEBRANDS

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Going global is a great way to grow your brand — and the bottom line! Here are key trends and insights from leading industry sources including Apparel Magazine, Kurt Salmon & PwC.

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The Wedding Shop

With more than 28 years in the industry, we are passionate about helping you choose the perfect presents and appreciate the importance of creating a truly tailored list that reflects you and your fiancés lifestyle.

OTHER ARTICLES

Clorox responds to gouging on amazon, turns off ads as cleaning wipes run low

Article | March 11, 2020

Clorox has stopped advertising on Amazon because its products have sold out, with shoppers having rushed to grab any disinfectant wipes available during the coronavirus outbreak. On Wednesday, Clorox confirmed that as stores of its cleaning products dry up online, it has pulled back on advertising—an example of how the COVID-19 pandemic can create ripple effects throughout retail, advertising and beyond. Clorox also is contending with third-party sellers taking its products and selling them for exorbitant prices, part of a gouging spree that has played out online and in stores ever since consumers began hoarding products like disinfectant wipes, toilet paper, food and other goods.

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E-commerce Market & Trends: A Report On How India Sells & Shops

Article | March 11, 2020

You have to be living in a cave if you haven’t experienced e-commerce already! No, we aren’t really bluffing when we say this. With a business model that is growing steadily at 23% year-over-year, aren’t e-commerce markets the place to be? Further, to add on, 2020 has been a year like no other in recent history. The events of the coronavirus pandemic that marked its spread on a global scale, worked wonders in bringing us closer to e-commerce than we ever were. The e-commerce industry was the backbone of humanity amidst the time of pandemic and uncertain lockdowns across different countries around the globe. Considering the fact that e-commerce has been suited to the trend amidst the pandemic, let’s have a look at how the world’s largest democratic, India, which is also one of the hot spots for e-commerce giants, has kept up with its buying and selling during 2020. Let’s get started! The total “your order is placed successfully” notification so far: Beginning its spree of three months, lockdown in the country was enforced in the last week of March. Being the innovators of ‘jugaad’(alternative way of solving or fixing a problem), Indian’s were prepared for the event, giving the e-commerce sites, a taste of dip with 2.40% on the overall orders placed (Yes, we should also consider the events of lockdown on courier facilities). However, this wasn’t it as the highest dip was about to come in April 2020, giving a 10% blow to the e-commerce industry. While these were the lower points, the e-commerce industry has experienced a boom in orders placed after April, marking the highest for the year with July. However, we are not done with the sales yet! Wonder which particular segment was the king of sales amidst the entire pandemic drama? Guess… Seems like we Indians love our gadgets really well, yes, it was the electronics! With ‘unlock 1.0’ in action, we had our carts prepared for checking out, the e-commerce industry in India witnessed a growth of 162%. However, this was just a mere aid to the losses as June faced a setback again! Interestingly, September marked a change in the charts, making the highest number of orders placed in e-commerce platforms, marking a 43% spike in electronic sales. How Indians sold in 2020! 2020 has been a year like no other (in both senses of the word). The extended lockdowns and social distancing helped our local kiranas (General Store) to share the platform beside some large enterprises, allowing businesses of all forms to adapt to hyper-local e-commerce. Conclusion Ecommerce has earned its rightful place as the most preferred shopping mode for us Indians. Thankfully, the markets have picked up with their pace, post the events of Unlock 1.0. For any business, one of the best news that they can conclude the year with is the fact that consumers are no longer using digital platforms for their daily needs. Online platforms have earned their rightful place, making it the perfect time to depend on e-commerce business. Lastly, have also secured the 9th position in global growth.

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Are you thinking about retail customer experience all wrong?

Article | March 11, 2020

It's not hyperbole to say that modern retail lives and dies by one overwhelmingly powerful metric: the customer experience. But knowing how to actually provide it, to a given retailer's unique collection of customers, is what has escaped so many of the retailers we once thought were too big to fail. As the industry becomes more conceptually innovative and tech-driven, there isn't a single obvious path that guarantees the ability to deliver on that promise. Customer demands pop up too quickly, and retailers are running out of fingers to plug the dike. It's time to find a more sustainable approach.

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How Is Your Ecommerce Business Adjusting to Coronavirus? Let Us Know

Article | March 11, 2020

Reality as we know it has been interrupted. Our entire lives have been put on hold. And it’s not a great feeling. To fight the global coronavirus pandemic, we’re all stepping back from large gatherings even if it disrupts our business goals or denies us the ability to catch up with dear friends. Not only have we postponed Ecommerce Operations Summit 2020 but we are brainstorming other ways to do our part and contribute however we can. Our focus right now is on everyone whose lives have been turned upside down or even put at mortal risk by this invisible enemy. How has this impacted you? While you’re working from home, carve out a quick minute to answer this survey and share the effect COVID-19 has had on your business. Answers will be collected through this Thursday.

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Spotlight

The Wedding Shop

With more than 28 years in the industry, we are passionate about helping you choose the perfect presents and appreciate the importance of creating a truly tailored list that reflects you and your fiancés lifestyle.

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