Instagram users can now buy items from ads inside the App

| March 26, 2019

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Instagram is taking its Shopping ads one step further by making it possible for people to buy the products in the ads without leaving the app. The feature, called Checkout on Instagram, is currently being tested in a closed beta program by nearly two dozen businesses and is only available to users in the US. Retail News has asked for details about if and when the feature will be available outside the US but had not received a reply at the time of this writing. Adidas, Burberry, Dior, H&M, Michael Kors, Nike, Outdoor Voices, Uniqlo and Zara are among the 23 fashion, beauty and accessories brands now rolling out the feature. Others will be added in future, according to Instagram, which is owned by Facebook. When users tap on a product in a Shopping ad from one of these businesses, they now see a “Checkout on Instagram” button. By tapping the button, they can select the size and colour of the item they want and enter their payment and shipping details to purchase.

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