Instagram threatens Amazon with its e-commerce plans

| June 27, 2019

article image
If Facebook-owned Instagram pushes ahead with its plans to enter the ecommerce space as envisioned by its chief Adam Mosseri, the current dominance in online commerce enjoyed by Amazon could be endangered.In his first public interview on the company's future strategy since taking over at Instagram last October, Mosseri told an English daily that his plan for the firm is to "connect the dots thoughtfully" among shoppers, sellers and what he called Instagram's huge number of "influencers."Mosseri's idea is for the photo platform, owned by Facebook, to leave behind its mainly visual aspect as a virtual space on which users can show images to other Web surfers to transform itself into a sales portal.

Spotlight

Publicis

You can either adapt to change, ignore it or lead it. Publicis Worldwide, North America is a full service advertising agency that helps our clients take the lead. Publicis Worldwide, NA is a regional operation of the largest global network within Publicis Groupe. In North America, Publicis Worldwide has offices in Toronto, Montreal, Dallas, Seattle, San Francisco, Indianapolis, Boise, Calgary, Windsor and New York, their largest office in the region with 700+ employees.

OTHER ARTICLES

BEST RESTAURANT POS SYSTEMS FOR 2020

Article | February 17, 2020

A good point of sale system can help streamline your restaurant’s processes, from payments to inventory and much more. Today, some of the best POS systems for restaurants incorporate a host of useful tools that can efficiently integrate various processes all on one platform. If you’re a restaurant owner, it can be difficult to figure out which POS system is best for your unique business. While there are many that offer great features, some are better equipped for different service styles, restaurant sizes, budgets, and so on. We’ve reviewed the top 9 restaurant point of sale systems so that you can find the best one for your restaurant business! Whether you’re just opening a restaurant or you’re looking to update your technology, there is sure to be a POS system for your needs.

Read More

Which Stores in the United States Have Closed Due to Coronavirus?

Article | February 17, 2020

In case you have been living under a rock, major US retail stores have announced they are closing or limiting their store hours to prevent the spread of the Coronavirus here in the United States. Besides almost every state closing restaurants, bars, gym’s, and theaters, you also have big companies trying to protect citizens from the Coronavirus crisis and protect public health. Walmart has taken steps to reduce hours after several major retailers have chosen to fully close physical store operations after there have been several confirmed cases in the country and they continue to rise. Major retailers Glossier and Patagonia both announced a temporary closure, prompting popular stores such as Abercrombie & Fitch, Nike, and Urban Outfitters to follow their lead.

Read More

3 SEO Lessons from Amazon for Ecommerce Product Pages

Article | February 17, 2020

Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I’ll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon. The name of a product greatly influences organic search rankings. Product names are typically in title tags, heading tags (H1, H2), and other metadata. Search engines use product names for relevance signals, and shoppers use them to scan search-result pages. Product names are important for Amazon’s site search. Thus merchants tend to go overboard there. The principle, however, is the same for optimizing search on Google or Amazon. Highly descriptive product names such as “Deck Plus #10 x 3-in Ceramic Deck Screws” leave little doubt both to searchers scanning the results page and to search engine algorithms. However, when a product name is more general, such as “Cuisinart Electric Cordless Tea Kettle,” neither searchers nor engines know with certainty what’s on the page. Which Cuisinart electric kettle is it? Stainless steel or plastic? Big or small?

Read More

How Retail Security Can Welcome IoT Innovations Without Putting Customers at Risk

Article | February 17, 2020

Retail businesses, from mom-and-pop shops to major department stores, are investing heavily in technology to enhance the in-store experience. With the imminent arrival of mainstream 5G, smarter systems are expected to dominate the retail space as the internet of things (IoT) expands. But as we know from connected device deployments in other sectors, such as financial services and healthcare, the IoT is fraught with security vulnerabilities. For retail security, the risks of deploying IoT devices are no less dire. As organizations rely more on the IoT to enable internet connection at every stage of the retail process, protecting IoT infrastructure is critical. Getting on board with the right mindset can go a long way toward achieving a win-win for retail security.

Read More

Spotlight

Publicis

You can either adapt to change, ignore it or lead it. Publicis Worldwide, North America is a full service advertising agency that helps our clients take the lead. Publicis Worldwide, NA is a regional operation of the largest global network within Publicis Groupe. In North America, Publicis Worldwide has offices in Toronto, Montreal, Dallas, Seattle, San Francisco, Indianapolis, Boise, Calgary, Windsor and New York, their largest office in the region with 700+ employees.

Events