Instagram Taking On Retail Sales: Will It Work?

HOLLY PAVLIKA | May 15, 2019

article image
Instagram’s new shopping checkout feature , once rolled out to a wider group of merchants, could have a notable effect on strategies for brands across several categories — fashion, beauty, anything sold direct to consumer, etc., as indicated by its group of beta partners. In many circumstances, this will lay the final bricks in Instagram’s “wall” as it provides users with a complete experience — from brand/product discovery and content consumption to purchase to tracking shipments. While previous shopping features have come close, they've still required users to leave the application and purchase products on a brand’s website.

Spotlight

Cafe Coffee Day

Welcome to Cafe Coffee Day, India's favourite coffee shop where the young at heart unwind. We're a division of India's largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Limited (ABCTCL). Popularly known as Coffee Day, it's an ISO 9002 certified company. With Asia's second-largest network of coffee estates, Coffee Day has a rich and abundant source of coffee. This coffee goes all over the world to clients across the USA, Europe and Japan, making us one of the top coffee exporters in the country.

OTHER ARTICLES

How to Boost Your Sales with Ecommerce Fulfillment

Article | March 3, 2020

Conditioned by ecommerce behemoths, consumers now have high expectations for online shopping and ecommerce fulfillment. They demand more than just easy product selection and ultra-fast or same-day delivery; they also want flexibility in both delivery location and delivery time, and real-time updates throughout the parcel’s journey. Smart retailers understand these rising customer demands, and therefore increasingly put the customer first – not the product – in order to build loyalty. Even one unsatisfactory experience can end an otherwise fruitful customer relationship. A recent study from BigCommerce indicates that some relationships end before they even get started. The study found 77% of online buyers abandon their purchase if the shipping cost and services are deemed unsatisfactory, and 87% will choose a retailer specifically because free shipping is offered.

Read More

Can AI give retail a boost?

Article | March 3, 2020

The retail industry has undergone multiple transformations during the past century, with those who adapt and innovate continuing to survive. It also helps if one is exceptionally unique. It seems that the world's consumers have gotten a little tired from having to explore multiple shopping locations to find what they want or need. But the opportunity for companies to display their branding and sway customers to buy more than they need was once considered a ground breaking idea. In the United States (US), before 1916, customers would pass their grocery list to a clerk, who would then put items together for shoppers in one bag. That all changed when Piggly Wiggly opened over 100 years ago – allowing customers to instead browse the store and collect the items by themselves in a basket.

Read More

3 SEO Lessons from Amazon for Ecommerce Product Pages

Article | March 3, 2020

Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I’ll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon. The name of a product greatly influences organic search rankings. Product names are typically in title tags, heading tags (H1, H2), and other metadata. Search engines use product names for relevance signals, and shoppers use them to scan search-result pages. Product names are important for Amazon’s site search. Thus merchants tend to go overboard there. The principle, however, is the same for optimizing search on Google or Amazon. Highly descriptive product names such as “Deck Plus #10 x 3-in Ceramic Deck Screws” leave little doubt both to searchers scanning the results page and to search engine algorithms. However, when a product name is more general, such as “Cuisinart Electric Cordless Tea Kettle,” neither searchers nor engines know with certainty what’s on the page. Which Cuisinart electric kettle is it? Stainless steel or plastic? Big or small?

Read More

How field research can help retailers reach untapped sales opportunities

Article | March 3, 2020

When you think of field research, you might think of an archeologist bent over a dig site investigating civilizations from the past, excavating the terrain and sifting out important artifacts. In marketing, field research is also about the study of the human experience and uncovering those important pieces of knowledge — but as they pertain to your business. Field research can give you insights into your customers' pain points, what they need to solve their problems, their thoughts on how your product helps or even what where they feel your services might be improved.

Read More

Spotlight

Cafe Coffee Day

Welcome to Cafe Coffee Day, India's favourite coffee shop where the young at heart unwind. We're a division of India's largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Limited (ABCTCL). Popularly known as Coffee Day, it's an ISO 9002 certified company. With Asia's second-largest network of coffee estates, Coffee Day has a rich and abundant source of coffee. This coffee goes all over the world to clients across the USA, Europe and Japan, making us one of the top coffee exporters in the country.

Events