How You Can Use AI to Deliver Personalization in Retail and Commerce

| July 18, 2019

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From product recommendations to commerce insights and more, watch how AI can be used to personalize your retail site. Learn more: https://trailhead.salesforce.com/en/users/einsteinpmm/trailmixes/get-smart-with-einstein

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delivery.com

delivery.com empowers the neighborhood economy by enabling customers to order online from their favorite local restaurants, grocery stores, wine and spirits shops, and even laundry and dry cleaning providers at laundry.delivery.com. More than two million delivery.com customers explore their communities and order from more than 12,000 local businesses while at home, at work, or on the go. With headquarters in New York and a growing presence throughout the U.S., delivery.com makes e-commerce an integral part of local daily life, helping customers shop, businesses grow, and neighborhoods thrive.

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A large part of your success as an Amazon seller revolves around choosing the right niche. Everyone wants to select a niche that is profitable and has limited competition, but not many succeed with it. While products with high demand allow you to make money faster, the question is, how you find a profitable Amazon product niche. Even if you find the right product, the journey of selling on Amazon can be quite challenging. First, there are already numerous sellers using the leading ecommerce platform to sell similar products. And secondly, it is not easy to convince buyers to spend money on your product, especially if you are a beginner with no customer reviews. But fret not; because we are here to help you precisely with that. In this blog, we will walk you through some useful ways to find niche ideas and get your fist amazon ecommerce business going. But before that, let’s understand the term “niche” and its importance.

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How Retailers Can Engage Consumers with Creative Licensing

Article | March 10, 2020

Consumer has become discerning, ultimately asking more from a brand and ensuring everything from value, quality, convenience and eco-consciousness is catered for. This places a strain on bricks-and-mortar retail to provide a unique experience and a reason for buyers to log-off and leave the house. Julia Redman, founder, Buyers Eye, offers an insight into how to clear market confusion and differentiate brands. “The trend for buying less, but buying better, has the potential to completely change how we shop,” says Julia Redman. “GenZ and millennial consumers are very aware of the impact we are having on our environment and eventually this will signal an end to the era of ‘pile it high, sell it cheap’ fast fashion. Price will eventually cease to be the most important part of the value equation, with quality and sustainability becoming more critical factors in the customer decision making process.

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How field research can help retailers reach untapped sales opportunities

Article | March 10, 2020

When you think of field research, you might think of an archeologist bent over a dig site investigating civilizations from the past, excavating the terrain and sifting out important artifacts. In marketing, field research is also about the study of the human experience and uncovering those important pieces of knowledge — but as they pertain to your business. Field research can give you insights into your customers' pain points, what they need to solve their problems, their thoughts on how your product helps or even what where they feel your services might be improved.

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3 Ways Location Technology is Changing Retail

Article | March 10, 2020

Changes fire rapidly in today’s retail environment, and legacy retailers like J.C. Penney, Walmart and others are seeking innovative new ways to capture shopper attention. While e-commerce gains raise concerns that in-store experiences are obsolete, traditional retailers continually strike back and, ultimately, online sales make up only 10 percent of all retail sales. However, traditional retailers should take heed: online shopping illustrates innovative experiences that capture consumer attention and provide inspiration in stores. Today, e-commerce platforms allow retailers to personalize shopping experiences, uncover data behind every decision, and move customers efficiently through the purchase path. While stores have struggled to do the same, location technology has helped make up the difference.

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Spotlight

delivery.com

delivery.com empowers the neighborhood economy by enabling customers to order online from their favorite local restaurants, grocery stores, wine and spirits shops, and even laundry and dry cleaning providers at laundry.delivery.com. More than two million delivery.com customers explore their communities and order from more than 12,000 local businesses while at home, at work, or on the go. With headquarters in New York and a growing presence throughout the U.S., delivery.com makes e-commerce an integral part of local daily life, helping customers shop, businesses grow, and neighborhoods thrive.

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