How You Can Rebrand Your Retail Business to Gain Customers

MICHELLE ARBEAU | July 19, 2018

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As Amazon continues gobbling up retail businesses, both big and small, corporate giants are a tad nervous at the moment. Even brands that have endured and flourished for decades are now faced with the potential demise of an entire empire. Businesses have two choices: Sink or swim (or become a snack for Amazon). Recently, I was at Target for the first time in over a year. It was quite barren, sprinkled with a few shoppers and even the shelves looked a bit scant. Their sale prices were the red-flag clincher that screamed, “Help!” Sale items were listed as $9.99 and marked down to $9.49. Hardly a sale. A sad attempt to dupe shoppers who aren’t paying attention to the digits, just the red sale sticker. Honestly, I only went to Target because my partner wanted to go. Myself, I’m a hard-core Amazon shopper who’s in love with Amazon Prime Now, which features a 30-minute delivery window to West Hollywood from order placement to having the purchase in your hand. Frankly, it’s a no-brainer. Fighting through Los Angeles traffic, 90-degree temperatures, hot parking garages, cranky cashiers and pushing a cart with a bum wheel? I’ll pass, thanks.

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Spotlight

B2B Payment Gateway

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