How you can join the omnichannel shopper in transforming australian retail

| November 22, 2016

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Traditionally, retailers have segmented the market into those who shop online and those who shop in a physical store. Increasingly, however, the boundaries are blurring and a new consumer paradigm is fast emerging: the Omnichannel Shopper. Equally comfortable to research and shop on the Internet or in a store, depending on circumstances, the Omnichannel Shopper has much to offer Australian retailers, including a rich source of data on consumer behaviour and buying patterns, and scope to target shoppers more precisely with offers relating to their individual preferences.

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Sainsbury's

Sainsbury’s commitment to helping customers live well for less has been at the heart of what we do since 1869. Today that means making our customers’ lives better and easier every day by offering great quality and service at fair prices – across food, clothing, homeware and financial services – whenever and wherever they want it.

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Spotlight

Sainsbury's

Sainsbury’s commitment to helping customers live well for less has been at the heart of what we do since 1869. Today that means making our customers’ lives better and easier every day by offering great quality and service at fair prices – across food, clothing, homeware and financial services – whenever and wherever they want it.

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