How web-based 3D, AR tools enhance the customer shopping experience

ROB WEAVER | January 2, 2020

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The retail industry has a real problem with returns. They not only eat into profit margins, but they put a strain on retail staff and cause inventory pileups. According to estimates, retail returns make up about 8% of total sales, but for e-commerce merchants, return rates can be as high as 15 to 30%.  Thankfully, merchants have a powerful tool to combat these costly returns with 3D and AR-enabled commerce, which is rapidly becoming mainstream. Such tools allow shoppers to view products from multiple angles and virtually try items in context all without needing specialized equipment or cell phone apps.

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