How warby parker and story approach innovation

JENNIFER OVERSTREET | April 30, 2018

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Warby Parker’s Neil Blumenthal and STORY’s Rachel Shechtman may come from different backgrounds, but they both built brands with a fresh take on retail. Although one company sells prescription eyeglasses and the other has become a uniquely New York attraction, they were both founded by entrepreneurs with a keen eye for innovation. The two friends and entrepreneurs joined Retail Gets Real to chat about building a brand around a crazy idea and how retailers can evolve with the changing retail landscape. Blumenthal didn’t intend to go into retail, but he had an idea to build what he thought of as “a business that would change the world.” In lieu of pursuing a career in business consulting, he created Warby Parker with three friends from his MBA program. “I think we were excited and passionate about the opportunity because eyewear is a $100 billion market globally,” Blumenthal says. He not only wanted to change the eyeglass selling model, but give back by donating a pair of eyeglasses for each pair he sold.

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