How to Supercharge the Retail Customer Experience with RFID

ALAN TAMNY | August 1, 2018

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How can retailers maintain or even thrive in an environment in which brick and mortar sales and profits have been severely challenged? According to a PwC study, 78% of consumers say sales associates with deep knowledge of a product are important to the shopping experience. And a study by McKinsey and Company notes that retailers that can improve the customer experience by 10% can grow revenue up to 10%. That may sound straightforward, but the problem has been that consumers expect the same shopping experience they get online inside a store – but retailers aren’t yet delivering it. In fact, it remains difficult for them to get product information and recommendations, find items, get assistance in dressing rooms and remember merchandise for later purchases. Today, with customer experience and engagement in the spotlight, retail stores realize the increased need to engage customers and improve their experience, service and satisfaction levels. Customers today have an infinite number of channels to spend their disposable income, making retention difficult.

Spotlight

V-Mart Retail Ltd.

We have a standalone concept of One Stop Family Shop with a comprehensive portfolio of retail products offering a large assortment of product categories catering to the needs of the family.

OTHER ARTICLES

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POS SOLUTIONS

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Spotlight

V-Mart Retail Ltd.

We have a standalone concept of One Stop Family Shop with a comprehensive portfolio of retail products offering a large assortment of product categories catering to the needs of the family.

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