How to Scale an E-commerce Business

WALDEMAR MOSS | August 6, 2019

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Despite being split into almost 50 different nations, Europe is among the best places in the world for doing ecommerce. According to a recent study, European cross-border ecommerce rose by 13 percent in the past year and accounts for transactions worth about €137 billion in 2018, representing a share of nearly 23 percent of total European ecommerce. In the past decade, my co-founder and I built an eight-figure online shop, called expondo, out of nothing. Here’s what we learned. In times of Facebook and Google advertising, attracting new customers has never been easier. However, to create a successful and scalable business, your ultimate goal should be that customers purchase from your inventory over and over again. Some European customer groups, like Germany, are notorious for their picky shoppers, which has proven to be a somewhat difficult challenge for many participants in the market.

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