How to Remain Competitive in a Saturated Online Retail Market

ANNA JOHANSSON | February 5, 2020

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Online retail has always been a crowded market, and thanks to the plethora of free website builders, it’s more competitive than ever before. If you’re entering a niche that already has a dozen entities fighting for dominance, you’re going to get lost in the white noise. And even if you don’t have much direct competition, there’s always the threat of generalized juggernauts like Amazon to worry about. Your best bet is to try to avoid competition by targeting a distinctive niche. There are thousands of online retailers focusing on clothing, but if you focus on a specific type of item, like wool coats, you’ll instantly narrow the field. Customers who are passionate about wool coats specifically will go out of their way to find a specialist.

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Headquartered in El Segundo, CA, Chef'd is an at-home, high-quality ingredient meal marketplace that partners with famous chefs, CPG brands, health experts, renowned media publications, and culinary influencers to create recipes that make it easy for anyone to cook like a pro at home.

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Spotlight

Chef'd

Headquartered in El Segundo, CA, Chef'd is an at-home, high-quality ingredient meal marketplace that partners with famous chefs, CPG brands, health experts, renowned media publications, and culinary influencers to create recipes that make it easy for anyone to cook like a pro at home.

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