How to reduce the cost of card acceptance for micro-merchants?

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With the number of POS devices set to reach 125 million by 2021, there is a strong focus on mPOS abilities which can serve as a solution for economies lacking electronic payment acceptance capabilities.There are several factors to account for when it comes to adopting mPOS capabilities, including four critical barriers: high transaction cost and inability to invest in smartphones; lack of awareness among merchants and risk averseness of acquirers; regulatory hurdles such as EMV mandate and printed receipts; and limited working capital and dependency on cash flow from business proceedings.

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Flubit Limited

Flubit.com is the largest UK-owned marketplace for branded goods. You can buy over 1 Million items cheaper than Amazon, every week; from toys, books, health & beauty, home & garden and so much more!

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RESTAURANT POS

Why Businesses Should Switch to Cloud-based POS System

Article | September 22, 2022

Embrace the future and need of business operations with cloud-based POS systems. Experience unrivaled features such as unparalleled flexibility, scalability, real-time analytics, and more. Introduction Key Reasons for Businesses to Switch to Cloud-based POS System • Accessibility and Mobility • Flexibility and Mobility • Scalability • Improved customer experience • Cost saving Introduction With constant evolution in payment technologies, businesses are constantly looking for innovative ways to streamline their operations and improve their bottom line. As a result, innovative payment solutions are increasingly playing a crucial role in enhancing their transforming and upscaling businesses. One such technology that has revolutionized the way businesses operate is cloud-based POS systems. A significant transition from traditional POS systems to cloud-based POS systems has been witnessed in recent years. Businesses worldwide are increasingly deploying cloud-based point of sale systems to adapt to emerging paymentFrom enhanced security to real-time data accessibility and improved customer experience, learn why businesses should make the switch to cloud-based POS systems. technologies, improve customer experience, enhance payment security, and others. According to a study by SalesForce, more than 20% of retail businesses currently use a cloud-based POS, and around 29% of businesses plan to deploy it in the coming future. Key Reasons for Businesses to Switch to Cloud-based POS System Payment processes are presently propelled by connectivity and technological advancements, which have resulted in a significant impact on the payments industry. Consequently, it has become imperative for businesses to adopt point-of-sale systems powered by agile, cloud-based software to harness the full benefits of modern cutting-edge technology. Deploying a cloud point of sale system can guarantee optimal customer experience to businesses while remaining aligned with the rapidly evolving technological landscape. Here are the primary reasons why businesses should contemplate the adoption of a cloud based POS system: Real-Time Accessibility In today's fast-paced business environment, the abilityto access real-time data is crucial.Cloud-based POS systems allow businesses to access data from any device with internet access, enabling real-time inventory management, sales tracking, and customer insights. This real-time data accessibility empowers enterprises to make informed decisions, optimize operations, and improve customer experience. Flexibility and Mobility Cloud POS solutions are highly flexible, making it easier for businesses to adapt to changing needs and ecosystems. Leveraging a POS system, businesses can quickly and easily add or remove products, update pricing, and make other changes to their inventory. Furthermore, with the accessibility from any location, these cloud based retail POS systems enable employees/ staff to work remotely. These capabilities are especially useful for businesses that sell seasonal products, experience fluctuations in demand, or have multiple locations. Scalability With legacy POS systems, businesses need to invest in new hardware to expand their operations, which can be costly and time-consuming. However, cloud-based POS systems offer businesses the flexibility to scale up or down their operations without worrying about upgrading their hardware. In addition, businesses can seamlessly add new locations, products, and users without any hardware upgrades. Improved Customer Experience Cloud-based POS systems for retail enable businesses to provide a seamless customer experience by allowing employees to access customer data from any device with an internet connection. This allows businesses to personalize their offerings, offer faster service, and resolve customer complaints quickly. The ability to access real-time data also enables businesses to anticipate customer needs and preferences, allowing them to provide tailored promotions and recommendations. Cost Savings Businesses need to invest in expensive hardware and software, access as well as pay for ongoing maintenance and support while using a legacy POS system. Switching to a cloud POS system can result in significant cost savings for businesses. As these POS solutions require minimal hardware and software investments and often come with a low monthly subscription fee, businesses can save on maintenance and support costs, as these are typically included in the subscription fee. Bottom Line A cloud-based POS system with seamless integration offers an extensive business overview and can perform operations much more than accept orders and payments. Not only does it streamline services, but it also provides insightful data and simplifies day-to-day business management, allowing business owners to focus on development. It is evident that combining day-to-day operations with cloud-based POS software is now a critical requirement for businesses. In addition, the technological evolution of these systems in recent years and the possibilities for continuous development have made point-of-sale data, inventory, staff, and payment management much easier for businesses. Since the world is becoming increasingly digital, it is imperative that businesses adapt and adopt cloud-based POS systems to remain competitive and relevant. Therefore, businesses should consider the benefits of cloud-based POS systems and make the switch to ensure long-term success and growth.

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POS HARDWARE

Retail ,Wholesale Trade,Ecommerce,Retail,E-commerce,point of sale.

Article | April 25, 2023

Last July, a small group representing the giants of the tech industry gathered in the seat of US government, Washington DC. They probably didn’t want to be there. Congress had summoned their employers Apple, Facebook, Google, and Amazon to answer questions about the command they hold over the markets they operate in. On Amazon’s behalf, associate general counsel Nate Sutton spoke in defense of his employer’s role in US retail. Throughout, he argued that Amazon isn’t so powerful as to be able to control prices and stifle competition. Amazon, he pointed out, makes up less than 1% of retail globally. In the US, it accounts for around 4% of retail. In fact, Walmart is much larger than Amazon, he said. In terms of sales, Sutton is right. Walmart reported $510 billion in total sales across its US and international segments in the 2019 fiscal year, versus Amazon’s $233 billion in roughly the same period.

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POS SOLUTIONS

How SMEs can emulate the success of Amazon through ecommerce personalization

Article | July 13, 2022

Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. So much so that it was recently reported that they have more than a 30% share of the UK’s ecommerce market. With statistics like this, it may feel like it is impossible to compete, especially as Amazon has huge tech and marketing budgets at its disposal. However, all is not lost. It is possible for SMEs to learn from the forerunner and implement some of their most successful techniques, with regards to their use of ecommerce personalisation and AI, to increase sales cost effectively.

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How Retailers Can Utilize In-Store Digital Signage

Article | February 10, 2020

Consumer attention is shifting. Brick-and-mortar stores must now compete with e-retailers as customers spend more time online, thanks to targeted ads and personalized deals. As noted by Digital eCommerce, online sales rose almost 18 percent last year to $3.46 trillion worldwide and are on track to top $892 billion across the U.S. in less than two years. This shift has alerted most brands to the need for a retail evolution to ensure ongoing success. With e-commerce sales still accounting for just under 10 percent of retail revenues, businesses have an opportunity to boost sales and raise their brand profile — if they can reliably capture consumer interest. One solution: effective and engaging digital signage. Retailers Can Capture Crucial In-Store Moments To capture attention and drive conversion, businesses must capitalize on what Google calls micro-moments, when customers leverage their mobile devices to discover more information, find a price or pinpoint a vendor online.

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Spotlight

Flubit Limited

Flubit.com is the largest UK-owned marketplace for branded goods. You can buy over 1 Million items cheaper than Amazon, every week; from toys, books, health & beauty, home & garden and so much more!

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POS HARDWARE

Tasker Payment Gateways LLC Celebrates 8 Years of BBB Accreditation and an A+ Rating

PRnewswire | May 26, 2023

For 20 years, Tasker Payment Gateways LLC has been a reliable partner for high-risk e-commerce businesses, offering payment gateway integrations and merchant account recommendations to USA-based tactical, premium cigar, vape, pipes and glass, indie video game makers, and other websites that struggle to find reliable credit cards processing. Despite the challenges faced in the high-risk payment processing industry, the company has maintained a flawless A+ rating with the BBB for the past 8 years, along with zero customer complaints and a top rating on TrustPilot. Matt Tasker, president of Tasker Payment Gateways, attributes this success to the company's focus on building solid relationships: "We recognize that high-risk payment processing can be intricate and involve many moving parts. From assisting vape merchants with in-person delivery payments to helping businesses accept credit cards for Farm-Bill-compliant cannabis seeds online, our dedicated independent agents invest time in understanding each client's unique needs and providing personalized support throughout the process. Our commitment is to make payment processing seamless and stress-free for our clients." Tasker Payment Gateways LLC's impeccable track record includes zero customer complaints, zero negative reviews, a 100 percent customer loyalty score with the BBB, and all positive reviews on TrustPilot.com. The company's success is rooted in its dedication to understanding high-risk websites' priorities and finding innovative solutions to overcome payment processing challenges. A key concern for many merchants is the ability to use their preferred site builder. Tasker Payment Gateways LLC caters to high-risk merchants using popular site builders like Shopify and WooCommerce, offering compatible payment processing solutions. They have also developed high-risk payment gateway guides for other site builders and shopping carts, such as Squarespace, Wix, Weebly, and GoDaddy, enabling merchants to maintain their current website builder and still accept credit cards. E-commerce businesses value the technical assistance with payment processing setup and the prompt, personalized service received from Tasker Payment Gateways LLC's dedicated independent agents. In a BBB review, a pipe and bong website owner expressed gratitude for the swift and hassle-free credit card processing, stating, "Tasker Payment Gateways LLC pulled my online small business out of the fire within 2-3 Days! He {my rep} offered me unparalleled effort, honesty, and kindness while also solving all of the payment gateway issues for my functional glass business." A TrustPilot review states, "As a new small business owner 4 years ago, I wasn't fully aware of gateways and processors. Our business was even more complex as tobacco accessories are regulated as a high-risk vendor. I was so fortunate to find {our new account rep at TaskerPaymentGateways}. He took time to educate me and got our business up and running." High-risk online merchants often struggle to find payment processors willing to work with them. Legal yet high-risk products are often restricted by major payment gateway brands like Stripe and PayPal, which power many shopping carts under different names. As a result, websites selling items like CBD, pipes and glass, alcohol, premium cigars, tactical items, or FFL transfers online are at risk of having their payment processing shut down if they use the built-in payment gateway that comes with their shopping cart. Tasker Payment Gateways offers payment gateway integrations and, crucially, recommends a compatible merchant account tailored to the specific products being sold, ensuring merchants won't face shutdowns due to their product type. Matt Tasker states, "Over the past two decades, we have been fortunate to build many trusted relationships within the e-commerce industry. Our goal is to continue operating with integrity, transparency and a customer-first approach, regardless of whether or not a partnership results. We strive to offer tailored guidance and support for business owners seeking solutions for accepting credit card payments for higher-risk products. One terrific thing about us is that our recommendations come at no direct cost because we are compensated through our network of trusted partners and providers." About Tasker Payment Gateways LLC Tasker Payment Gateways LLC is an e-commerce service company that strives to help whether you are a small business looking to learn about chargeback mitigation, or a well-seasoned internet guru looking for the best payment gateway and merchant account recommendation for your regulated product or service.We pride ourselves on being the only place you need to be when looking for a way to take and manage payments online and offer the most popular payment gateways, e-commerce services, merchant account recommendations, and chargeback mitigation products available.

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POS RETAIL

Fullsteam Secures Major Investment from Aquiline and ADIA to Fuel Growth in Payments Technology and Vertical Software

PRnewswire | May 26, 2023

Fullsteam LLC ("Fullsteam"), a leading provider of integrated business management software and payments to customers across the Main Street economy, today announced that it has received significant new investment from founding sponsor Aquiline Capital Partners LLC ("Aquiline") and a wholly owned subsidiary of the Abu Dhabi Investment Authority ("ADIA"), along with a consortium of other investors. Aquiline will remain as the lead investor in the company and ADIA will become a significant minority investor. This infusion of capital will enable Fullsteam to enter its next phase of expansion, building upon its rapid organic growth and an impressive portfolio of seventy acquisitions to date. Established in 2018 by CEO Michael Lawler and Aquiline, Fullsteam has been purpose-built and scaled to meaningfully transform the small to mid-sized merchant experience across multiple sectors, including specialty retail, field services, automotive, leisure, property management, association management, and other specialized markets. At the heart of its business model lies the integration of merchant payment processing and core vertical software. By seamlessly integrating payment processing products with comprehensive resources to accelerate software growth in each of its vertical solutions, Fullsteam allows its resident software entrepreneurs to continuously enhance the experience for its current base of approximately 50,000 customers. Hamad Shahwan Aldhaheri, Executive Director of the Private Equities Department at ADIA, commented, "Fullsteam is well positioned to continue its strong growth trajectory by meeting the digitalized payments and software needs of its customers and pursuing further acquisition opportunities. We are delighted to partner with Aquiline and Fullsteam to support the business as it embarks on its next phase of growth." Joe Pappalardo, Partner at Aquiline, said, "When we established Fullsteam with Mike and Greg Colella, our M&A leader, our goal was to address and accelerate two significant trends in vertical software: the adoption of business management across the small business economy and the convergence of this core software with merchant payment processing. Today, Fullsteam is emerging as a leading buyer and supporter of vertical software companies driving these two trends in North America. We are delighted to expand our existing relationship with ADIA through this transaction and we look forward to continuing our collaboration with Fullsteam to enhance the day-to-day experiences of its growing customer base." Michael Lawler, CEO of Fullsteam, said: "This is an incredibly exciting day for Fullsteam and our entire team as we expand our strategy to transform the payments and software landscape across a wide range of industries. Leveraging our extensive expertise in integrated payments, growth-focused resources, and entrepreneur-centric culture, Fullsteam has a proven track record of helping business founders accelerate their companies' growth while providing exceptional customer service. With the continued support of Aquiline and ADIA, we eagerly anticipate expanding our family of vertical payments and software providers, serving the countless small and mid-sized businesses that form the backbone of our economy." Goldman Sachs served as lead financial advisor and Raymond James served as financial advisor to Fullsteam. Willkie Farr & Gallagher LLP served as legal advisor for Aquiline and Fullsteam. About Fullsteam Holdings LLC Fullsteam is a leading payments and software company headquartered in Auburn, Alabama. Fullsteam provides streamlined payments infrastructure and enhanced operational support to better serve customers. Fullsteam is actively seeking further acquisitions across multiple software verticals. About Aquiline Capital Partners LLC Aquiline Capital Partners LLC is a private investment firm based in New York and London investing in companies across financial services and technology, healthcare and business services. The firm has $9.9 billion in assets under management as of March 31, 2023. About the Abu Dhabi Investment Authority Established in 1976, the Abu Dhabi Investment Authority ("ADIA") is a globally-diversified investment institution that prudently invests funds on behalf of the Government of Abu Dhabi through a strategy focused on long-term value creation.

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RESTAURANT POS

SkyTab POS Integrates with OpenTable to Streamline Restaurant Operations & Enhance Reporting

Businesswire | May 25, 2023

Shift4 the leader in integrated commerce technology, and OpenTable, a global leader in restaurant technology, today announced an integration that allows restaurant operators to combine OpenTable’s diner booking data with spending data captured at the point-of-sale by Shift4’s SkyTab POS system. This integration gives restaurants a more holistic view of their business performance to make smarter decisions about how to increase revenues and reduce costs. “Our collaboration with OpenTable provides restaurateurs an easy way to improve their top and bottom lines while learning more about their customers so that they can enhance the dining experience,” said Shift4 Chief Technology Officer Mike Russo. The Shift4-OpenTable integration allows restaurant operators to quickly identify which guests are new, regulars, or top spenders and then use this information to celebrate their most valued guests and go the extra mile to turn new guests into repeat customers. In addition, real-time insights including when guests are seated and which course they’re on helps minimize wait times and improve table turnover rates. “At OpenTable, we’re always looking for ways to empower our restaurant customers, create efficiencies and streamline operations, which is why we’re thrilled to integrate with Shift4,” said Susan Lee, Chief Growth Officer at OpenTable. “This partnership will provide our restaurant customers with a more comprehensive business view, enabling them to make smarter business decisions.” OpenTable is now available in Shift4’s Marketplace, an end-to-end ecosystem that seamlessly connects restaurants and other businesses with numerous third-party applications, including solutions for online ordering, online reservations, employee scheduling, accounting, loyalty, marketing, and more. About OpenTable OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc. (NASDAQ:BKNG), connects more than 1.5 billion people with restaurants every year. Powering hospitality at more than 55,000 restaurants, bars, wineries, and other venues globally, OpenTable drives reservations, experiences, payments, guest insights and operations, enabling restaurants to run their most successful business yet. About Shift4 Shift4 is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry.

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POS HARDWARE

Tasker Payment Gateways LLC Celebrates 8 Years of BBB Accreditation and an A+ Rating

PRnewswire | May 26, 2023

For 20 years, Tasker Payment Gateways LLC has been a reliable partner for high-risk e-commerce businesses, offering payment gateway integrations and merchant account recommendations to USA-based tactical, premium cigar, vape, pipes and glass, indie video game makers, and other websites that struggle to find reliable credit cards processing. Despite the challenges faced in the high-risk payment processing industry, the company has maintained a flawless A+ rating with the BBB for the past 8 years, along with zero customer complaints and a top rating on TrustPilot. Matt Tasker, president of Tasker Payment Gateways, attributes this success to the company's focus on building solid relationships: "We recognize that high-risk payment processing can be intricate and involve many moving parts. From assisting vape merchants with in-person delivery payments to helping businesses accept credit cards for Farm-Bill-compliant cannabis seeds online, our dedicated independent agents invest time in understanding each client's unique needs and providing personalized support throughout the process. Our commitment is to make payment processing seamless and stress-free for our clients." Tasker Payment Gateways LLC's impeccable track record includes zero customer complaints, zero negative reviews, a 100 percent customer loyalty score with the BBB, and all positive reviews on TrustPilot.com. The company's success is rooted in its dedication to understanding high-risk websites' priorities and finding innovative solutions to overcome payment processing challenges. A key concern for many merchants is the ability to use their preferred site builder. Tasker Payment Gateways LLC caters to high-risk merchants using popular site builders like Shopify and WooCommerce, offering compatible payment processing solutions. They have also developed high-risk payment gateway guides for other site builders and shopping carts, such as Squarespace, Wix, Weebly, and GoDaddy, enabling merchants to maintain their current website builder and still accept credit cards. E-commerce businesses value the technical assistance with payment processing setup and the prompt, personalized service received from Tasker Payment Gateways LLC's dedicated independent agents. In a BBB review, a pipe and bong website owner expressed gratitude for the swift and hassle-free credit card processing, stating, "Tasker Payment Gateways LLC pulled my online small business out of the fire within 2-3 Days! He {my rep} offered me unparalleled effort, honesty, and kindness while also solving all of the payment gateway issues for my functional glass business." A TrustPilot review states, "As a new small business owner 4 years ago, I wasn't fully aware of gateways and processors. Our business was even more complex as tobacco accessories are regulated as a high-risk vendor. I was so fortunate to find {our new account rep at TaskerPaymentGateways}. He took time to educate me and got our business up and running." High-risk online merchants often struggle to find payment processors willing to work with them. Legal yet high-risk products are often restricted by major payment gateway brands like Stripe and PayPal, which power many shopping carts under different names. As a result, websites selling items like CBD, pipes and glass, alcohol, premium cigars, tactical items, or FFL transfers online are at risk of having their payment processing shut down if they use the built-in payment gateway that comes with their shopping cart. Tasker Payment Gateways offers payment gateway integrations and, crucially, recommends a compatible merchant account tailored to the specific products being sold, ensuring merchants won't face shutdowns due to their product type. Matt Tasker states, "Over the past two decades, we have been fortunate to build many trusted relationships within the e-commerce industry. Our goal is to continue operating with integrity, transparency and a customer-first approach, regardless of whether or not a partnership results. We strive to offer tailored guidance and support for business owners seeking solutions for accepting credit card payments for higher-risk products. One terrific thing about us is that our recommendations come at no direct cost because we are compensated through our network of trusted partners and providers." About Tasker Payment Gateways LLC Tasker Payment Gateways LLC is an e-commerce service company that strives to help whether you are a small business looking to learn about chargeback mitigation, or a well-seasoned internet guru looking for the best payment gateway and merchant account recommendation for your regulated product or service.We pride ourselves on being the only place you need to be when looking for a way to take and manage payments online and offer the most popular payment gateways, e-commerce services, merchant account recommendations, and chargeback mitigation products available.

Read More

POS RETAIL

Fullsteam Secures Major Investment from Aquiline and ADIA to Fuel Growth in Payments Technology and Vertical Software

PRnewswire | May 26, 2023

Fullsteam LLC ("Fullsteam"), a leading provider of integrated business management software and payments to customers across the Main Street economy, today announced that it has received significant new investment from founding sponsor Aquiline Capital Partners LLC ("Aquiline") and a wholly owned subsidiary of the Abu Dhabi Investment Authority ("ADIA"), along with a consortium of other investors. Aquiline will remain as the lead investor in the company and ADIA will become a significant minority investor. This infusion of capital will enable Fullsteam to enter its next phase of expansion, building upon its rapid organic growth and an impressive portfolio of seventy acquisitions to date. Established in 2018 by CEO Michael Lawler and Aquiline, Fullsteam has been purpose-built and scaled to meaningfully transform the small to mid-sized merchant experience across multiple sectors, including specialty retail, field services, automotive, leisure, property management, association management, and other specialized markets. At the heart of its business model lies the integration of merchant payment processing and core vertical software. By seamlessly integrating payment processing products with comprehensive resources to accelerate software growth in each of its vertical solutions, Fullsteam allows its resident software entrepreneurs to continuously enhance the experience for its current base of approximately 50,000 customers. Hamad Shahwan Aldhaheri, Executive Director of the Private Equities Department at ADIA, commented, "Fullsteam is well positioned to continue its strong growth trajectory by meeting the digitalized payments and software needs of its customers and pursuing further acquisition opportunities. We are delighted to partner with Aquiline and Fullsteam to support the business as it embarks on its next phase of growth." Joe Pappalardo, Partner at Aquiline, said, "When we established Fullsteam with Mike and Greg Colella, our M&A leader, our goal was to address and accelerate two significant trends in vertical software: the adoption of business management across the small business economy and the convergence of this core software with merchant payment processing. Today, Fullsteam is emerging as a leading buyer and supporter of vertical software companies driving these two trends in North America. We are delighted to expand our existing relationship with ADIA through this transaction and we look forward to continuing our collaboration with Fullsteam to enhance the day-to-day experiences of its growing customer base." Michael Lawler, CEO of Fullsteam, said: "This is an incredibly exciting day for Fullsteam and our entire team as we expand our strategy to transform the payments and software landscape across a wide range of industries. Leveraging our extensive expertise in integrated payments, growth-focused resources, and entrepreneur-centric culture, Fullsteam has a proven track record of helping business founders accelerate their companies' growth while providing exceptional customer service. With the continued support of Aquiline and ADIA, we eagerly anticipate expanding our family of vertical payments and software providers, serving the countless small and mid-sized businesses that form the backbone of our economy." Goldman Sachs served as lead financial advisor and Raymond James served as financial advisor to Fullsteam. Willkie Farr & Gallagher LLP served as legal advisor for Aquiline and Fullsteam. About Fullsteam Holdings LLC Fullsteam is a leading payments and software company headquartered in Auburn, Alabama. Fullsteam provides streamlined payments infrastructure and enhanced operational support to better serve customers. Fullsteam is actively seeking further acquisitions across multiple software verticals. About Aquiline Capital Partners LLC Aquiline Capital Partners LLC is a private investment firm based in New York and London investing in companies across financial services and technology, healthcare and business services. The firm has $9.9 billion in assets under management as of March 31, 2023. About the Abu Dhabi Investment Authority Established in 1976, the Abu Dhabi Investment Authority ("ADIA") is a globally-diversified investment institution that prudently invests funds on behalf of the Government of Abu Dhabi through a strategy focused on long-term value creation.

Read More

RESTAURANT POS

SkyTab POS Integrates with OpenTable to Streamline Restaurant Operations & Enhance Reporting

Businesswire | May 25, 2023

Shift4 the leader in integrated commerce technology, and OpenTable, a global leader in restaurant technology, today announced an integration that allows restaurant operators to combine OpenTable’s diner booking data with spending data captured at the point-of-sale by Shift4’s SkyTab POS system. This integration gives restaurants a more holistic view of their business performance to make smarter decisions about how to increase revenues and reduce costs. “Our collaboration with OpenTable provides restaurateurs an easy way to improve their top and bottom lines while learning more about their customers so that they can enhance the dining experience,” said Shift4 Chief Technology Officer Mike Russo. The Shift4-OpenTable integration allows restaurant operators to quickly identify which guests are new, regulars, or top spenders and then use this information to celebrate their most valued guests and go the extra mile to turn new guests into repeat customers. In addition, real-time insights including when guests are seated and which course they’re on helps minimize wait times and improve table turnover rates. “At OpenTable, we’re always looking for ways to empower our restaurant customers, create efficiencies and streamline operations, which is why we’re thrilled to integrate with Shift4,” said Susan Lee, Chief Growth Officer at OpenTable. “This partnership will provide our restaurant customers with a more comprehensive business view, enabling them to make smarter business decisions.” OpenTable is now available in Shift4’s Marketplace, an end-to-end ecosystem that seamlessly connects restaurants and other businesses with numerous third-party applications, including solutions for online ordering, online reservations, employee scheduling, accounting, loyalty, marketing, and more. About OpenTable OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc. (NASDAQ:BKNG), connects more than 1.5 billion people with restaurants every year. Powering hospitality at more than 55,000 restaurants, bars, wineries, and other venues globally, OpenTable drives reservations, experiences, payments, guest insights and operations, enabling restaurants to run their most successful business yet. About Shift4 Shift4 is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry.

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