How To Make The In-Person Retail Experience Competitive In The Digital Age

DEREK BROMAN | January 3, 2019

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The digital age has challenged many brick-and-mortar shops. Competing with a seemingly infinite number of businesses for space and attention online can be a constant source of stress and a challenge. Your message and product aren’t just being ranked against competitors'; you have to compete with every form of entertainment available online. Every YouTube video, song or streamed movie or show could drag potential buyers away from your website. That’s why it can be important for some businesses to have space in the physical world. Some of the benefits of having a physical retail space include: having a tactile giveaway opportunity, having customers understand the physical retail approach immediately, allowing customers to interact with your business in real time rather than with an automated system and having the capability for hyperlocal targeting.

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