How to Make a Retail Pop-up Shop Successful

PHIL CHANG | March 27, 2019

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Retail pop-ups have become an essential tool in retail for driving experiences and finding new customers. Whether you are a mom-and-pop business or a large multichain retailer, there are essential elements to making a pop-up successful. What is a pop-up? A retail pop-up is a temporary, physical retail location that is set up for a limited time to achieve specific retail goals. Last year was the year for pop-ups. Little and big brands alike have created their own experiences to engage consumers. Big brands such as Nike, Tide (detergent) and Penguin (publisher) all had pop-ups in 2018, each aiming to do something distinctive and impactful.

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At Shop Your Way®, we are united by a shared mission: to enable our members to get more out of their everyday lives. With passion, innovation, and an entrepreneurial spirit at our core, we are pioneers of personalized services that offer simple solutions to everyday problems.

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