How to launch an AR/VR-powered retail experience

KEVIN JACKSON | January 28, 2020

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Ten years ago, brands got away with selling their products with only a simple web page, some pictures, and a description. Today, shoppers have higher expectations. From same-day shipping to 360-degree product views to libraries of customer reviews, brands like Amazon and Zappos have redefined the digital customer experience not only for the B2C world, but the B2B realm as well. When it comes to meeting buyers’ needs, augmented reality (AR)/virtual reality (VR) technology offers particular promise for elevating the buyer journey, especially when paired with CPQ tools. If customers have the ability to visualise products in their own spaces, and the ability to receive a quote and purchase on the spot, it moves the process along much faster than a traditional shopping experience, especially for complex items.

Spotlight

Fetch Robotics

Headquartered in San Jose, California, Fetch Robotics is the pioneer of On-Demand Automation — the only solution that deploys safe, reliable, and versatile Autonomous Mobile Robots (AMRs) for the warehousing and intralogistics markets in just hours. The result is demonstrable improvements in throughput, efficiency and productivity within both commercial and industrial environments — all while working alongside people.

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Spotlight

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